Are web hosted 3D walkthroughs a must when selling real estate?

Answered by:

Michael Cornell

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Michael Cornell Real Estate Group
12 Questions answered
Answered on August 3rd, 2018

I do not have an extreme answer. My answer is more connected to reality.

I do 3D walkthroughs on some properties and not on others. 

For instance, I just did a 3D walkthrough on a large 5-bedroom 2-story home with living room ceilings that are 17 feet high. The walk-through was very effective and impressive in the marketplace. I quickly received multiple offers and have a pending sale above list price while other homes in the area are sitting on the market offerless.

I just had a spacious condominium with a magnificent view listed. There had just been a listing by another agent of virtually the same model with an even better view that had a 3D walkthrough. That agent's walk-through almost entirely obscured the view and made the place look drab. I chose a 3D vendor who uses a more up-to-date system that can showcase views. My listing sold for about $70,000 more than the other similar property.

I just listed a very small 800 square foot cottage. I chose NOT to do a 3D walkthough on thin listing. These 3Ds are a marketing NEGATIVE on very small houses and condos. I hired a very effective photographer and stager to showcase the small home in a way that made it look and feel as spacious and appealing as possible. We received four offers and are now pending at more than $80,000 above list price.

So, there is no blanket extreme answer. The best agents do not treat their listings as being on a production line or assembly line where they apply the same part in exactly the same way every time. The best agents handle each listing in a way that is best for that individual listing and that particular Seller. The use of 3D walkthroughs is no exception.


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