How can I use my expertise to attract local business clients?
Answered by:
I’m a big believer in connecting, supporting and providing value in terms of expertise and knowledge sharing. Below is a link to an article I posted recently on LinkedIn that shares common channels to consider: Blogging, video creation, podcasting, online coaching or teaching and newsletter content.
To add to that, volunteering, mentoring, posting resources, events and moderating panels are great ways to contribute to your community.
By sharing information, you’re not “selling” in the traditional sense of push marketing. Instead, you are creating awareness of your brand and the types of things that are part of your wheelhouse which natural sparks interest and attracts people to work with you (pull marketing).
If you do these things with consistency, there’s a better chance that when someone is looking for the services you offer they will remember you.
