Google Business Profile (formerly Google My Business) is your local business’s shop window to the world. It's the first thing people see when they search "near me" or "open now" for products and services.

But it's only the beginning of local search engine optimization. Local SEO is different from "regular" SEO because it's about more than just keywords—there are a few more things you need to do.

Local SEO Foundations provides those things. It's a monthly done-for-you service agreement that covers the essential things your business needs to show up in local search results:

1) Google Business Profile

• Initial and ongoing optimization of client’s GBP

• Assistance with GBP setup and verification

• Monitoring and response to user/Google updates

• Monitoring of up to four local competitors

• Up to four GBP posts/month

2) Citations

· Initial audit with competitor and “citation gap” analysis

· Submit to 30 directories + 5 aggregators (add’l directories available)

· Customized citations profile

· Removal of duplicate and incorrect citations

· Annual aggregator renewals

· Sync GBP profile to Bing Places, Apple Maps, and Facebook

3) Reviews

• Request, monitor, and respond to reviews on dozens of sites through private dashboard

• Request reviews via email or SMS

• Display reviews on your website with customizable widget

• Coaching and support on review management

4) Rankings

• Keyword tracking for up to 10 keywords

• Local search grid for up to 10 keywords

• Local competitor tracking for up to 4 competitors

5) Website

• Collaboration with your website developer on technical optimization for local search, including:

      - NAP consistency (name, address, phone number)

      - Google tools integration (Analytics, Search Console)

      - Structured data (schema.org)

      - Location and service landing pages

      - Google Maps integration

      - On-page SEO

6) Reporting & Support

• Monthly reports and review calls

• Client monitoring dashboard

• Coaching, training, and support

• Service level agreement with recommended 6-month initial client commitment

Cost: 

Base price is $400/month per business location; contact for multi-location business