How is COVID-19 helping you think about new marketing strategies?

Answered by:

Don Canali

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Independent Advertising & Marketing Consultant
63 Questions answered
Answered on April 2nd, 2020

With a fantastic local brand like News 12 the #1 network in the Tri-State area, I have seen the viewership soar more than usual - attributed to the virus. Entertainment channels have also seen a surge mainly for more home bound people to enjoy. 
I have found certain businesses receptive and who will benefit.

Additionally, we have great proprietary digital platforms some of which offer
geo-fencing which so many people love.

So yes, it is challenging not being able see a prospective client in person however
video conferencing, emailing media kits and calling them enables me to to get the job done.

Wishing everyone safety and wellness during these more than challenging times. 

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Apr 7th, 2020
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