Fellow marketing professionals: What services do you feel are often a trap small business owners fall into paying for, thinking it will help their...
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A lot of customers get trapped by the promise of a website and a GMB listing (with missing or inaccurate info) being a cure-all for their problems. When a website, no matter how well-done, has to be updated constantly and have at least Basic SEO done; or else it will be virtually invisible to Google.
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Yes! And to use another automotive analogy, you can build an amazing racecar but it takes an entire pit crew and an excellent driver to make it perform. That "pit crew" isn't necessarily staff or people - it could be other marketing efforts, product development, etc.