About Us

Professionals and small business owners often tell me they are so busy taking care of everything and everyone, that they don’t have time for their own personal finance. The real challenge is often that they don’t know where to start, or whom to talk to – the topic may seem complicated, unfamiliar, or even dreaded… and there is always a squeakier wheel to oil.

Truth is - neglecting your personal finance is very costly as the lost opportunity to correct course, compounds over time. Yet, the challenge is not hard to beat, nor expensive to meet. Don't wait.

I am here to help. Get a conversation going, and uncomplicate the subject by teaching strategies and frameworks that make personal finance easy to navigate. Together we can sort out the technicalities, create financial efficiency and reframe your current money narrative into a story that makes sense, better synced to your best journey.

How We Got Started

I spend 14 years in professional aviation, followed by 20 years as a small business owner. I worked through the different phases of buying, managing, and selling - all while raising a family and managing 3 family-owned rental homes.

I made a lot of mistakes, which allowed me to learn a lot. Over time I figured things out and became completely debt free.

With debts no longer confiscating my paychecks, I could work less and focus on what I was really passionate about - and good at.

I began writing a book on personal finance (published on Amazon Dec, 2022 - Household Finance 101) and founded Nielsen Financial Counseling on New Year's Day 2022.

Today I teach small business owners and professionals specific frameworks and strategies around their personal finance. This includes different ways of thinking about money as well as very nuts and bolt actions to create efficiency. In sessions, I put great emphasis on the value of time. In the end, it's all we got

Products & Services
Employee Finance Boot Camp (in-person, Tucson, AZ) by Financial Independence Coaching
This is a Personal Finance 101 Bootcamp offered to employees of small to medium-sized businesses in the Tucson Metro area.  The presentation featu...
Financial Coaching by Financial Independence Coaching
We coach on financial challenges and financial clarity. This includes a very nuts-and-bolts approach where we establish a spending plan that is eff...
Sharpen your axe and start slaying debt and bad budgets.   by Financial Independence Coaching
It's never too early or too late to improve your grasp on finance basics. Nielsen Financial coaching offers workshops to individuals, couples, home...