About Us
I'm with 98.5 the Jewel in Ottawa reaching consumers 50+ with major spending power. I can help your business and you can reach me at 613-241-9850 and my ext is 2217
Recommendations Received (8)
"Great radio station for any business who wants to promote to a loyal older market that has funds..."
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"Great radio station for any business who wants to promote to a loyal older market that has funds to purchase higher end products and services. "
"Hi Mike, good station to reach a receptive business audience. Keep up the good work.
Mark Ryan"
Products & Services
Radio advertising targeted to adults 50+. The Jewel is now the #2 music format radio station in Ottawa reaching that demographic.
98.5, Jewel radio in Ottawa targets adults 50+ with a format that features adult contemporary music. Jewel listeners are affluent and they spend on...
Recent Activity
New customers won't find me, I need to find them by prospecting every day for a couple of hours.
Nobody calls us looking to spend money with us, we always have to go and find them.
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New customers won't find me, I need to find them by prospecting every day for a couple of hours.
Nobody calls us looking to spend money with us, we always have to go and find them.
I would say honesty is a big thing. The rep has to be have those difficult talks with a client and sometimes walk away. Never take the money and run.
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I would say honesty is a big thing. The rep has to be have those difficult talks with a client and sometimes walk away. Never take the money and run.
I handle corporate relationships much like Mom and Pop relationships. Sure the scale is larger, but the premise is the same. Get to know them and deliver what they want by listening to their needs.
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I handle corporate relationships much like Mom and Pop relationships. Sure the scale is larger, but the premise is the same. Get to know them and deliver what they want by listening to their needs.
1 Reply
That's a slippery slope cause once you do lower your rates you'll have difficulty raising them with existing clients. Do you have the volume of contracts to really drop your rates?
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That's a slippery slope cause once you do lower your rates you'll have difficulty raising them with existing clients. Do you have the volume of contracts to really drop your rates?
I would contact local business's owned by women in the community and tell them what you're looking for and they might be willing to sponsor. I'd get the local business owners behind this as a base to support it and then expand from there.
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I would contact local business's owned by women in the community and tell them what you're looking for and they might be willing to sponsor. I'd get the local business owners behind this as a base to support it and then expand from there.
We don't have any black Friday deals but you can always listen to us free of charge.
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We don't have any black Friday deals but you can always listen to us free of charge.
There are a few things that can be done but I always like to point out what we're doing or what we're offering that's different than the competition. Who are we reaching that they're not. What buying trends are our listeners engaging in now that an advertiser might want to tap into.
Price does...
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There are a few things that can be done but I always like to point out what we're doing or what we're offering that's different than the competition. Who are we reaching that they're not. What buying trends are our listeners engaging in now that an advertiser might want to tap into.
Price does sell, sad to say, so offering some bonus spots helps and a BOGO deal does come in handy.
I would put myself in their shoes and ask "what's in this for me?' The answers that come to mind would be in incentive to get those volunteers.
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I would put myself in their shoes and ask "what's in this for me?' The answers that come to mind would be in incentive to get those volunteers.
That's an easy one to get around. Point out that with a flyer, or coupon, the return on these is less than 2%! Sure, they send out 200,000 of them but the amount of people who actually read them and use them is very, very low. The advertiser is always better off spending the money on a sure thing...
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That's an easy one to get around. Point out that with a flyer, or coupon, the return on these is less than 2%! Sure, they send out 200,000 of them but the amount of people who actually read them and use them is very, very low. The advertiser is always better off spending the money on a sure thing like a radio campaign with qualified listeners.
Mike Beard
It depends on the circumstances. A voice track is a voice track so I'm thinking a flat fee for either.
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It depends on the circumstances. A voice track is a voice track so I'm thinking a flat fee for either.
