Something that stands out here is that “leading with value” only really works when it’s grounded in real context.

A lot of introductions or referrals don’t land because the surface fit looks right, but the underlying needs or timing don’t actually line up.

The strongest connections I’ve seen tend to happen when there’s a clear moment — something not lining up, a transition, or a decision point — and the introduction fits that situation specifically.

That’s usually what makes it stick.