Good question, Steve. My honest take is better customers first, then more of them. More traffic on a shaky experience just scales the problems, but once regulars come back on their own you have something worth pouring fuel on. The owners I see winning right now spend less chasing new faces and more on making the second and third visit effortless, easy reordering, remembering what someone likes, a real reason to come back. Get that tight and the more customers part gets a lot cheaper.