About Us
Freelance Copywriter, Marketing/PR Strategist and Consultant
How We Got Started
Business to business professionals such as accountants, lawyers, financial planners, printers, sales coaches and more than 40 other categories we have identified build their entire practice on referrals and introductions.
The products and services we offer
Recommendations Received (31)
"Steve and his organization are very experienced, knowledgeable and professional. I highly..."
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"Steve and his organization are very experienced, knowledgeable and professional. I highly recommend him and PR Works"
"The PR Doc runs networking for the rest of us."
Products & Services
Be heard. Speaking engagement and opportunity.
You probably have a very good grasp of your topic. You just know that speaking locally or on a big...
From the local accountant to the national business coach, speaking engagements are a powerful way of moving prospects to clients. Remove barriers t...
AI – ARTICIFIAL INTELLIGENCE
WHAT IS YOU HAD THE EMAIL ADDRESSES AND CELL PHONE #S OF YOUR BEST PROSPECTS?
New, handy dandy software Seamless...
Gallery
Recommendations Given (57)
"Debi Cramer has an eye, the equipment and the ability to capture the essence of your business. ..."
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"Debi Cramer has an eye, the equipment and the ability to capture the essence of your business. She takes command and provides images that enhance your image. "
"Leo is knowledgeable and strategic. And a compassionate guy."
Recent Activity
$15 per hour, or more, is GOOD business. It helps me attract and retain engaged workers. Great for them, me and the CUSTOMER.
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$15 per hour, or more, is GOOD business. It helps me attract and retain engaged workers. Great for them, me and the CUSTOMER.
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Well written blogs can answer key questions and establish expertise and significant Search Engine Optimization. A blog per week enough to create traction. For more details contact me - Steve Dubin, SDubin@PRWorkZone.com, 781 582 1061.
(more)
Well written blogs can answer key questions and establish expertise and significant Search Engine Optimization. A blog per week enough to create traction. For more details contact me - Steve Dubin, SDubin@PRWorkZone.com, 781 582 1061.
Every relationship has to be "win-win". That being said, the gatekeeper needs to hear the "value proposition", not the sales pitch. What is in it for their company? That major benefit statement has to be delivered with confidence and tone that "Of course, this is a game changer for you!"
(more)
Every relationship has to be "win-win". That being said, the gatekeeper needs to hear the "value proposition", not the sales pitch. What is in it for their company? That major benefit statement has to be delivered with confidence and tone that "Of course, this is a game changer for you!"
We use a LinkedIn Sales Funnel techniques to target and develop relationships with prospects. A six-message funnel with some insightful articles on the benefits of VAs would probably work very well for your business.
(more)
We use a LinkedIn Sales Funnel techniques to target and develop relationships with prospects. A six-message funnel with some insightful articles on the benefits of VAs would probably work very well for your business.
Amanda -
Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes.
There are 500 million people on LinkedIn. You know that is a treasure trove, but how where do you begin digging?
"Leveraging LinkedIn – From Passive to Proactive" teaches attendees...
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Amanda -
Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes.
There are 500 million people on LinkedIn. You know that is a treasure trove, but how where do you begin digging?
"Leveraging LinkedIn – From Passive to Proactive" teaches attendees how to transform that passive channel into a robust, proactive lead generator. Learn how to get introduced to your ideal targets and funnel them through a drip campaign that leads to a 10 minute discovery phone conversation.
This is achieved by demonstrating a level of expertise and trust over 4 – 5 touches prior to asking for a phone meeting.
Attendees will learn:
How to use LinkedIn's advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.
How to develop a drip campaign and ask for five requests per day; the essence of a messaging system.
How to draft the five messages to develop a know, like, trust relationship with the recipient.
When to allow prospects to "marinate" and wait for a response.
When to ask for telephone or coffee meeting
How to harness discussion group to showcase your expertise.
How to leverage LinkedIn's Pulse publishing to expand credibility.
When to add profile updates and use the gentle prod.
How to be "part of the conversation" by commenting on work anniversaries, birthdays and new positions.
How to export LinkedIn contacts to a spreadsheet and utilize that Email data for a monthly E-Newsletter.
Let me know if we can teach you to fish. Or fish for you.
Networking is critical for developing warm introductions and new business.
Having founded and now managing 10 B-B networking groups, I have a pretty good sense of what works for networking.
I've embedded some specific tips on networking that you can use. Please attribute the information to me...
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Networking is critical for developing warm introductions and new business.
Having founded and now managing 10 B-B networking groups, I have a pretty good sense of what works for networking.
I've embedded some specific tips on networking that you can use. Please attribute the information to me (see tag at the end). If you'd like additional information, please contact me.
Networking isn't rocket science. It's common sense, common courtesy and bit of effort.
To get the most of our B-B group, My Pinnacle Network, we suggest the following –
Show up early. Get there 15 minutes prior to start time. Show commitment and have a chance to connect with other early birds before the whirlwind of the meeting begins.
Tune in. Turn off your cell phone. Turn on your focus. Takes notes on how you can help others.
Your turn to speak – differentiate. Client stories are more memorable and compelling than a punch list of your services. Tell a recent client story that underscores what you do well.
"How you can help me" – See the "how you can help me" outline on our website. This should include key phrases to listen for, the specific niche and demographic of your best prospects, best referral sources for you, the best way to introduce you.
Be genuine. Don't overstate your capabilities. Don't overpromise next steps.
Be a connecter – Be the reference desk. Every connection has a ripple effect. Ripples lead to waves.
Keep your antenna up? Look for opportunities for others. Listen for "hot buttons" for your colleagues.
Recruit members to strengthen the group – Who could add more energy and introductions to the group? Who do you know that seems to be everywhere, knows everyone? Encourage them to check out the group.
One on One meetings – Try to meet with each member of the group to create a more personal link and to better understand their business. Prepare for this meeting. See if you can bring one introduction to the meeting. Make it a "Rolodex" meeting. Bring your smartphone, laptop or tablet with your personal database information – conversation may lead to an immediate introduction.
Follow up, follow through. Respond to introductions within 3 working days.
Show a sense of urgency and sincere interest.
Keep in touch. Make sure all group members are on your E-newsletter list, Holiday list, business event/seminar list, etc.
See www.MyPinnacleNetwork.com for more details.
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