I am in a networking group, BNI The Power Professionals of Queen Creek, and they are my "staff" and they speak in my behalf to gain me trusted bonafide referrals. I don't take leads anymore, I don't have the time. But I do the same for them, I introduce my customers to my staff in areas they have needs, I am a "need fixer". My customers love me because now I an a great resource for them, one customer told me, "You are more than a pool guy, you are invaluable to us". Its all about word of mouth marketing. Technology is only a tool, face to face is where you establish a solid customer base.