About Us
Hi, I’m Edna White, host of the award-nominated podcast Keeping It Real on Purpose, bestselling author, speaker, and Life Purpose Strategist.
I help entrepreneurs, authors, podcasters, and professionals identify the hidden patterns that keep them stuck in survival mode, burnout, inconsistency, and lack of visibility.
Through real conversations, strategy, media, and transformational coaching, I help people make their next move with clarity, confidence, and purpose.
My work focuses on reinvention, mindset, relationships, personal growth, and turning life experiences into meaningful impact and income.
How We Got Started
I got started because I realized too many people were silently surviving life instead of truly living it. After experiencing my own personal challenges, transitions, and moments of rebuilding, I began writing, speaking, and having real conversations about trauma, healing, purpose, relationships, mindset, and growth.
What started as helping people one conversation at a time eventually grew into books, speaking opportunities, coaching, and the podcast Keeping It Real on Purpose.
I discovered that people don’t just need motivation — they need clarity, understanding, and practical direction for what to do next.
Today, my mission is helping people recognize the patterns holding them back so they can rebuild life and business on purpose.
The products and services we offer
Recommendations Received (131)
"She is professional and knowledgeable."
"If you are looking to be seen, heard, validated and hyped, Edna is your go-to! She is inspiring,..."
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"If you are looking to be seen, heard, validated and hyped, Edna is your go-to! She is inspiring, and unfailingly supportive. "
Products & Services
1:1 High Achiever Coaching Price: $1,200/month (3-month minimum) Private coaching for high-achieving individuals and entrepreneurs who are ready to...
Name: 90-Minute Clarity Session
Price: $97
Description:
If you feel stuck, overwhelmed, or unsure what your next move is, this session helps yo...
Name: Pattern Reset Intensive (6 Weeks)
Price: $297
Description:
This 6-week program is designed to help you break the patterns that keep you s...
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Recommendations Given (67)
"Dr. David L. Clifton leads with heart and vision, transforming lives through his powerful..."
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"Dr. David L. Clifton leads with heart and vision, transforming lives through his powerful ministry and decades of dedicated service to those in need. Through David Clifton Ministries, he provides unwavering support, faith-based outreach, and community impact that truly changes lives from the inside out."
"A worthwhile organization!!"
Recent Activity
As human beings, we tend to focus more on the physical and material aspects of life than spiritual issues. We are so engrossed in the former that we barely find the time to think about the latter. But it is essential to know that we can only find unconditional happiness and peace if we enrich our...
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As human beings, we tend to focus more on the physical and material aspects of life than spiritual issues. We are so engrossed in the former that we barely find the time to think about the latter. But it is essential to know that we can only find unconditional happiness and peace if we enrich our inner spiritual lives.
Similarly, we rarely pay heed to spirituality at work, neglecting it, and giving little or no importance to finding meaning at work.
The concept of spirituality at work might seem like being religious at work, but nothing can be further from the truth. Contrary to popular conception, It has nothing to do with religious practices or beliefs.
In simple terms, it is about finding meaning, value, and motivation in one’s work beyond paychecks and performance. It is about people finding a sense of oneness and togetherness in an organization as a whole.
2 Replies
Offer reasonable rent for at least 6 months so that the small business owner can at least gain momentum back into the business.
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Offer reasonable rent for at least 6 months so that the small business owner can at least gain momentum back into the business.
I am a life coach. I work with women on how to be purposeful entrepreneurs and business owners to make a profit with a passion. I work with people on how to break up with scarcity and manifest abundance. I am your partner to look beyond the self-limiting mindset that has been holding you back to...
(more)
I am a life coach. I work with women on how to be purposeful entrepreneurs and business owners to make a profit with a passion. I work with people on how to break up with scarcity and manifest abundance. I am your partner to look beyond the self-limiting mindset that has been holding you back to maintain motivation to improve your life.
1 Reply
I applied but was not eligible because I had a loss of business, yet as the President of GH Chamber, I was campaigning for black business owners to apply as they were greatly affected during this time. Most had a very difficult time applying and were told no several times at the door and then...
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I applied but was not eligible because I had a loss of business, yet as the President of GH Chamber, I was campaigning for black business owners to apply as they were greatly affected during this time. Most had a very difficult time applying and were told no several times at the door and then denied for unknown reasons. I am hopeful that the next loan some of the black businesses and those who had a loss can recoup and get back running again.
When you have a leak in the kitchen, who do you hire? A plumber.
When you have a toothache, who do you call to make an appointment? A dentist.
When something’s wrong, in the neighborhood, who ya gonna call? Ghostbusters.
Joking aside, the point I’m making is that the problems that...
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When you have a leak in the kitchen, who do you hire? A plumber.
When you have a toothache, who do you call to make an appointment? A dentist.
When something’s wrong, in the neighborhood, who ya gonna call? Ghostbusters.
Joking aside, the point I’m making is that the problems that coaches solve are not always obvious. For example, if you wake up for the 73rd Monday in a row feeling grumpy and disheartened about your job, who do you call? Your mom, a friend or maybe nobody at all.
What do you do if you struggle with self-esteem and confidence and yet, you don’t want to see a therapist because, at the root of it, you know that there’s nothing “wrong” with you?
What if you want a second career that you love and you are contemplating going back to school, but you have no idea what you should be studying? Who do you ask for help?
It may not be your default answer but you can call a life coach for all of the above. Yes, a life coach can help overcome the ol’ Monday morning blues, build confidence, determine your career path, find the love of your life, start your own business and so much more.
Nowadays, researchers in the field of Positive Psychology are discovering how people thrive, improve their wellbeing, become happier, become more resilient and have more meaning in their lives. These are all outcomes of working with a life coach.
Life coaches can help you:
overcome the Monday morning blues
build confidence
find a career that you love
get clear on your goals
stay accountable to your goals
do more of the activities that engage you
form better relationships
have more meaning in your life
develop your purpose
work on the things that you are passionate about
feel happier
If any of these problems sound familiar, you’re in the right place. Hire a life coach today and get a personalized coaching plan by email at ednajwhite11@gmail.com
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