2nd Chance , MWBE Certified

About Us

Hi, I’m Edna White, Bestselling Author, Speaker, Host of Keeping It Real on Purpose, and Life & Entrepreneurship Consultant.

I help experienced women navigate career, business, and life transitions so they can gain clarity, leverage what they already know, and make their next move with intention.

My clients include professionals, leaders, entrepreneurs, authors, and changemakers who are reinventing themselves, launching or repositioning businesses, stepping into leadership, or asking, “What’s next?”

Through consulting, coaching, speaking, media, and strategic conversations, I help women turn experience into opportunity, ideas into direction, and uncertainty into action.

My work is grounded in the belief that you don’t have to start over—you can build from what you already know.

If you’re ready to stop second-guessing your next chapter and start making your next move, let’s connect.

How We Got Started

I got started because I recognized a pattern—too many women were carrying the weight of their responsibilities while quietly operating in survival mode. They were successful on paper, showing up for everyone else, and checking all the boxes, yet still feeling disconnected from their purpose, their voice, and what was next for them.

Having navigated my own seasons of loss, reinvention, healing, and rebuilding, I understood what it felt like to survive life's challenges while searching for clarity and direction. What I learned is that transformation begins when we recognize the patterns that keep us stuck and make a conscious decision to rebuild.

What started as honest conversations, writing, and sharing my story grew into books, speaking engagements, coaching programs, and the award-nominated podcast Keeping It Real on Purpose.

Today, as a Life & Entrepreneurship Consultant, speaker, and author, my mission is to help women identify the patterns keeping them stuck in survival mode so

"She is professional and knowledgeable."

"If you are looking to be seen, heard, validated and hyped, Edna is your go-to! She is inspiring,..." Read more "If you are looking to be seen, heard, validated and hyped, Edna is your go-to! She is inspiring, and unfailingly supportive. "

HIGH ACHIEVER COACHING

1:1 High Achiever Coaching Price: $1,200/month (3-month minimum) Private coaching for high-achieving individuals and entrepreneurs who are ready to...

90 Minute Clarity Session

Name: 90-Minute Clarity Session Price: $97 Description: If you feel stuck, overwhelmed, or unsure what your next move is, this session helps yo...

Pattern Reset Intensive (6 Weeks)

Name: Pattern Reset Intensive (6 Weeks) Price: $297 Description: This 6-week program is designed to help you break the patterns that keep you s...

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Highly Recommended

"Dr. David L. Clifton leads with heart and vision, transforming lives through his powerful..." Read more "Dr. David L. Clifton leads with heart and vision, transforming lives through his powerful ministry and decades of dedicated service to those in need. Through David Clifton Ministries, he provides unwavering support, faith-based outreach, and community impact that truly changes lives from the inside out."

Highly Recommended

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Recent Activity

Edna from 2nd Chance , MWBE Certified Answered this on June 05, 2022

As human beings, we tend to focus more on the physical and material aspects of life than spiritual issues. We are so engrossed in the former that we barely find the time to think about the latter. But it is essential to know that we can only find unconditional happiness and peace if we enrich our... (more) As human beings, we tend to focus more on the physical and material aspects of life than spiritual issues. We are so engrossed in the former that we barely find the time to think about the latter. But it is essential to know that we can only find unconditional happiness and peace if we enrich our inner spiritual lives. Similarly, we rarely pay heed to spirituality at work, neglecting it, and giving little or no importance to finding meaning at work. The concept of spirituality at work might seem like being religious at work, but nothing can be further from the truth. Contrary to popular conception, It has nothing to do with religious practices or beliefs. In simple terms, it is about finding meaning, value, and motivation in one’s work beyond paychecks and performance. It is about people finding a sense of oneness and togetherness in an organization as a whole.

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Edna from 2nd Chance , MWBE Certified Answered this on June 16, 2021

Offer reasonable rent for at least 6 months so that the small business owner can at least gain momentum back into the business. (more) Offer reasonable rent for at least 6 months so that the small business owner can at least gain momentum back into the business.

Edna from 2nd Chance , MWBE Certified Answered this on March 09, 2021

I am a life coach. I work with women on how to be purposeful entrepreneurs and business owners to make a profit with a passion. I work with people on how to break up with scarcity and manifest abundance. I am your partner to look beyond the self-limiting mindset that has been holding you back to... (more) I am a life coach. I work with women on how to be purposeful entrepreneurs and business owners to make a profit with a passion. I work with people on how to break up with scarcity and manifest abundance. I am your partner to look beyond the self-limiting mindset that has been holding you back to maintain motivation to improve your life.

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Edna from 2nd Chance , MWBE Certified Answered this on August 13, 2020

I applied but was not eligible because I had a loss of business, yet as the President of GH Chamber, I was campaigning for black business owners to apply as they were greatly affected during this time. Most had a very difficult time applying and were told no several times at the door and then... (more) I applied but was not eligible because I had a loss of business, yet as the President of GH Chamber, I was campaigning for black business owners to apply as they were greatly affected during this time. Most had a very difficult time applying and were told no several times at the door and then denied for unknown reasons. I am hopeful that the next loan some of the black businesses and those who had a loss can recoup and get back running again.

Edna from 2nd Chance , MWBE Certified Answered this on March 17, 2020

When you have a leak in the kitchen, who do you hire? A plumber. When you have a toothache, who do you call to make an appointment? A dentist. When something’s wrong, in the neighborhood, who ya gonna call? Ghostbusters. Joking aside, the point I’m making is that the problems that... (more) When you have a leak in the kitchen, who do you hire? A plumber. When you have a toothache, who do you call to make an appointment? A dentist. When something’s wrong, in the neighborhood, who ya gonna call? Ghostbusters. Joking aside, the point I’m making is that the problems that coaches solve are not always obvious. For example, if you wake up for the 73rd Monday in a row feeling grumpy and disheartened about your job, who do you call? Your mom, a friend or maybe nobody at all. What do you do if you struggle with self-esteem and confidence and yet, you don’t want to see a therapist because, at the root of it, you know that there’s nothing “wrong” with you? What if you want a second career that you love and you are contemplating going back to school, but you have no idea what you should be studying? Who do you ask for help? It may not be your default answer but you can call a life coach for all of the above. Yes, a life coach can help overcome the ol’ Monday morning blues, build confidence, determine your career path, find the love of your life, start your own business and so much more. Nowadays, researchers in the field of Positive Psychology are discovering how people thrive, improve their wellbeing, become happier, become more resilient and have more meaning in their lives. These are all outcomes of working with a life coach. Life coaches can help you: overcome the Monday morning blues build confidence find a career that you love get clear on your goals stay accountable to your goals do more of the activities that engage you form better relationships have more meaning in your life develop your purpose work on the things that you are passionate about feel happier If any of these problems sound familiar, you’re in the right place. Hire a life coach today and get a personalized coaching plan by email at ednajwhite11@gmail.com

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