About Us

Ann Jenkins Andersen : Laura, I am sure glad we got our new kitchen this past summer! We sure love it!!!!!!
Yvonne Danekas: wish you a Happy Valentines Day love my new kitchen and bath thank you!
Janice Prusator : Everyone did a great job with my kitchen! Thanks. I highly recommend ALM
Douglas Wood : Michael did a great job with his design and was a great help with the lay out.
Tom Hartnett : Couldn't be happier with the people and products. I've done 4 or more kitchens with ALM. Hope to do many more. Thanks guys!

Products & Services
CAD Designs by A.L.M. Fine Cabinetry, Inc.
CAD Designs that can be emailed to customers for convenience
Delivery Service by A.L.M. Fine Cabinetry, Inc.
We deliver the majority of materials to your home. We can also have materials drop shipped directly to your home.
Local Showroom by A.L.M. Fine Cabinetry, Inc.
Visit our 4000 sq ft Showroom, or our website offers pictures of projects we have done and links to our product lines.
Recommendations Given (45)
"Tim has been the most helpful and caring person. It can be rather frustrating to run a small..." Read more "Tim has been the most helpful and caring person. It can be rather frustrating to run a small business these days, so many big companies hound you for your business, but don't care about what happens after they sign you up. Tim and Clearent have been great and we appreciate all they have to offer."
"ALL THINGS is carrying on the torch passed to them from a great and reliable company in downtown..." Read more "ALL THINGS is carrying on the torch passed to them from a great and reliable company in downtown Rochelle. They offer new and used furniture, mattresses, and a moving service for our community and surrounding areas. They also have a great display of vanity cabinets & tops and decorative items. Come see all they have to offer."
Recent Activity

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on January 06, 2020
We had more "takers" than every before. "Takers" that act as though they are going to work with you, but then take your advice, designs and the knowledge we try to educate our customers with and "go another way". There were a few potential customers as well as contractors & realtors we have... (more) We had more "takers" than every before. "Takers" that act as though they are going to work with you, but then take your advice, designs and the knowledge we try to educate our customers with and "go another way". There were a few potential customers as well as contractors & realtors we have worked with in the past, that strayed off that path of integrity. It was extremely discouraging to say the least. HOWEVER, we wish them all the best in their endeavors because we still have our ethics in place. We plan to move past those disappointments and remain hopeful with the upcoming year and new host of clients we already have begun working with. Hopeful that we will see better things in 2020!

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on July 01, 2019
Well how about when you do the in person extra mile and the customer who promises to reciprocate, by paying their bill- and shakes your hand on it, and then puts you off for another week or more?  We have had a rash of customers who have taken advantage of us or beaten us up when we have bent... (more) Well how about when you do the in person extra mile and the customer who promises to reciprocate, by paying their bill- and shakes your hand on it, and then puts you off for another week or more?  We have had a rash of customers who have taken advantage of us or beaten us up when we have bent over backwards for them. It just makes you feel like throwing your hands up, but we still persevere and do our best to give everyone the best service we can.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on January 17, 2019
Depending on your business and what ROI (Return On Investment) you want should determine what your budget it. We have been told by Google and one of our Computer guys that we need to increase our budget. My opinion is not to increase but to pursue avenues that don't cost. You can easily spend... (more) Depending on your business and what ROI (Return On Investment) you want should determine what your budget it. We have been told by Google and one of our Computer guys that we need to increase our budget. My opinion is not to increase but to pursue avenues that don't cost. You can easily spend hundreds of dollars and get nothing for it. Paying attention to where your leads come from (by asking your customer/client how they found you) is a simple way to help you decide what is best for you.  Our budget is at the low end, we just want to be visible when someone is searching for us. We try different avenues to see what is going to work for us, give it a reasonable shot and if there is no return, we move on to another opportunity. There are hundreds of SEO (Search Engine Optimization) companies that say they will do everything for you for a fee, and I am sure you get what you pay for, but they also try to make you feel like if you don't have help, you are missing opportunities.  Read all you can on what makes or breaks these internet access tools before you decide.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on November 13, 2018
Without our customers/clients we would have no business. We utilize different tools and change them up. We have given referral gifts, we have an AWESOME company that gives "Consideration Gifts before a job and Celebration Gifts after a job" to customers to help tip the scales in our favor, we... (more) Without our customers/clients we would have no business. We utilize different tools and change them up. We have given referral gifts, we have an AWESOME company that gives "Consideration Gifts before a job and Celebration Gifts after a job" to customers to help tip the scales in our favor, we still send out actual Christmas Cards to all our customers, when possible we send out thank you notes and we have a variety of gifts we can give to our customer for doing their project with us.  We post pictures of their finished project and of course we give 100% customer service 'after the fact' with warranties and helping with fixing things even years later. Does every job go perfect? No, but we are here to make things right as best we can.  We are always at the mercy of our fabricators and manufacturers since we do not physically MAKE our products and some customers blame us when projects go awry due to faulty materials.  All we can do is be here and do our very best to see things thru and take care of our customers.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on October 26, 2018
One of the first hits was the local shoe store and clothing store. Then the local hardware store and most recently the local grocery store. We are a feeder town, many smaller towns around us come here to shop, and it is kind of sad when the one stop shop is now a way of life, but in all honesty,... (more) One of the first hits was the local shoe store and clothing store. Then the local hardware store and most recently the local grocery store. We are a feeder town, many smaller towns around us come here to shop, and it is kind of sad when the one stop shop is now a way of life, but in all honesty, that is one of OUR personal selling points, so we understand how that works.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on September 24, 2018
There were some pretty incisive answers.   Some were WAY over the top and in my humble opinion, I believe each business has different needs when it comes to advertising.  What works for the automotive or repair guys isn't necessarily going to work for someone who does creative type work. ... (more) There were some pretty incisive answers.   Some were WAY over the top and in my humble opinion, I believe each business has different needs when it comes to advertising.  What works for the automotive or repair guys isn't necessarily going to work for someone who does creative type work.  Banks, insurance and service type companies should probably advertise on radio or in papers locally, to be top of mind.       That said, most people will go to a place where they KNOW someone they can trust- for any business.       Yelp is good for entertainment places, but not so much for a cabinet or countertop business- they are mostly tire kickers.       Marketers are out to increase their own business and will try to tell you that you are missing the market and need to spend more to reach ore people.       I would say that pretty close to 80% of our business is word of mouth or referral. I won't say we never advertise, but we try a variety of things and we truly ALWAYS ask where someone saw our name or how they came to us.  This is about the best you can expect from any advertising- you have to ASK the question.      Networking and playing well with other can also get you as far as you can possibly get.  You really can only do what works best for your type of business and you should always evaluate if it is working for you.  Other than that, what else can you do- you can't MAKE people come to you, no matter what you do.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on August 28, 2018
Only 2 we have done paid ads on is Facebook and Google. The rest I post things, but do not advertise. Google constantly wants you to verify a verified ad or page and it is really getting old. Yelp is also quite annoying. I was looking at an older question I posted regarding 1 platform to post on... (more) Only 2 we have done paid ads on is Facebook and Google. The rest I post things, but do not advertise. Google constantly wants you to verify a verified ad or page and it is really getting old. Yelp is also quite annoying. I was looking at an older question I posted regarding 1 platform to post on various platforms (fb, google, youtube, etc) I might try to take the time to figure out how to use HootSuite- seems to be the consensus on least expensive and easiest to use. Save the money and keep posts active.

Michael from A.L.M. Fine Cabinetry, Inc. Answered this on August 28, 2018
Our customers generally come in to us. If they do not tell you when they want to start their project, or have a time in mind, then you should ask them.  Do they expect to walk in and have everything done in a week? A month, a year?  Just pay attention to the conversation.  We have a person we... (more) Our customers generally come in to us. If they do not tell you when they want to start their project, or have a time in mind, then you should ask them.  Do they expect to walk in and have everything done in a week? A month, a year?  Just pay attention to the conversation.  We have a person we have worked with that tends to talk a lot more than they listen. It makes me cringe every time they cut off someone in mid sentence because they are thinking about what they are saying and not listening to what is being said. But, you can't expect the customer to tell you everything either, you have to ask them things as well. Sometimes they don't know what to ask, so it has to be a give and take. An engaged conversation should lead you and them to cover all the bases. If you do your job well, you might give them a lot of info on the initial visit, and you may have to remind them of the process of things. Sticking with them and guiding them through the process is what we try to do. I think that is what sets us apart from places that talk over peoples heads, throw information at them and expect the customer to remember everything.  For most people it is their first time remodeling and they only know what they have been told by other people or seen on tv- you need to hold their hand an help them through if you are doing your job right. So, back to the how soon do you follow up? Depends on when they want to start the job.  If they want to start next week, don't let it go for more than a day or 2.  If its in a month or by end of a 'season' then make sure you get on it a week or so before they intended to get back to you.  If its in a year- find a reason to touch base with them sooner- a price increase or a great savings might be coming that could prod them to consider doing their project sooner.  If it has been a long, long time- we might shoot an email just to see if they had done their project or gone another direction- that gets it out of our system if they go elsewhere.  Or if they say they are ready, then it's "GO-TIME" and all is well.  It comes down to paying attention to your leads/prospects.

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Highly Recommended

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