“How do you balance running a business and still making time for yourself?”

Psychologists have studied how people place higher value on things once they feel a sense of ownership even if nothing about the product has changed. This is called the Endowment Effect, and it’s one reason free trials, samples, and personalization work so well. For small businesses, the challenge is using this insight to encourage loyalty while still being transparent.

How do you create a sense of “ownership” for your customers before they buy?

Hi everyone! I've been on Alignable for the past few weeks and would like to introduce myself to more people, locally.

I saw this wonderful post on LinkedIn that struck me because it perfectly reflects the way Inaturally prefer to approach business: By telling stories.

Iused to sell wine at ABC Fine Wine &Spirits in Merritt Island and Viera. I loved meeting people who wanted to learn more, and loved sharing the stories of why we started our exploration into wine.

I believe the best way to connect with other businesses is to understand their stories, too.

So: What is the story behind your product or service?