Indeed, increasing our social presence can be most challenging, especially for new business.  One strategy you can try, which works well over time, is understanding SEO (search engine optimization). The basic approach to this is identifying your choice words. For the sake of time and space here I am directing any to Neil Patel, who is a beast with all digital marketing. Google him you won't regret it. Also the use of # hashtags works wonders.  Use them in all of your post attached to your choice words. By taking these particular steps you will see organic growth over time.