I think the best answer needs to include this:

Where are your potential customers looking when they are seeking the solution (to their pain) that you provide? (Simply 'coordinating across ALL marketing platforms' before you answer this question is a recipe for MASSIVE waste in ad spend and effort.)

Do they have Problem awareness (know they have a problem) but no solution awareness (don't understand that a solution even exists)?

Or do they also have solution awareness (know/believe that there is a solution)  but lack "You" awareness (don't know about you, or that you provide their solution.

All of these need to be factored in.