It seems that most people underestimate the scope and the depth of actual involvement, planning time, resources, fix-it-kits, and also the knowledge, experience plus the talent that goes in to being a wedding planner or a wedding coordinator or a Wedding Entertainment Director®.

We have included a list of more than 120 (actual written) steps that we do beginning with our first meeting with a potential bride (often times months before the wedding) to the last person walking off the dance floor at the end of the night.

I believe that the reason many brides have an average wedding day (or sometimes less) is all about the planning. And the decision to carry it out. And the planner that helped plan it in the first place, and the coordinator that made everything happen. And troubleshoot everything “before it happens” so all the guests and the bride sees is smooth transitions and a buildup of excitement all throughout the day.

Not all planners and coordinators are the same. There are tons of average planners and coordinators that do an average job and get average results. There are some really good ones, and likewise there are some that are just plain really bad. They dis-coordinate, miss so many golden opportunities for great moments (either from lack of experience or talent) and are usually in the way of progress.

Most coordinators that see our checklist are amazed that there are so many things we plan and coordinate and make into a hundred little moments that create a stellar wedding day experience.  I ask the coordinator that we will be working with for the day to put a check mark next to the things they will be doing so I don’t step all over their toes and feet, I usually hear comments like “I am only here to help out”. Put that into perspective:  I thought the planner was to generate all the great ideas and the coordinator was to make things happen. Again someone hired someone that had little or no clue.

 If the coordinator is only there to “help” rather than take control and assume the responsibility, then the bride or her mother hired the wrong planner and coordinator.

Anyone that wishes to see what makes the difference, give me a call and let’s meet and chat for a while. I can show you countless things that will take you for an Entertainment Experience.