Up Valley Living: St. Helena, Calistoga, and Angwin

About Us

We customize integrated print/digital ad campaigns and digital services (listings and reviews management, and AI Optimized websites) solutions for our clients. At the core are high quality private magazines for neighborhoods and communities, tailored for each local community. Layered with that are Display (Ad Network), and Meta (Social Media) campaigns to stay top of mind with our locals and reach in market tourists.

Our private magazines are delivered 100% via direct mail every month with monthlong digital hyper local cadence. We provide monthly customized content, in an expert contributor article format, local stories and events and target-marketing for businesses and non profits -- making us one of the fastest growing, privately held media companies in all of North America.

Local businesses and non-profits in the communities we serve value what we do as it helps them keep in front of existing customers and donors, as well as cultivate new ones. We know that repetition fuels retention, and it is the cornerstone of a successful marketing campaign.

Our neighbors take care of their families' health, their homes, education, finances, and each other. We buy goods and services every day, volunteer our time, and deepen connections. 100% target, 0% waste. After all, research shows us that 79% of purchase decisions are made before ever searching online.

Why is that important? Because the marketing dollars that you invest in your business are more important than ever in today's cluttered advertising overload.

Contact me if you'd like to grow your brand and create top market presence inside the Up Valley communities or beyond!

Visit www.upvalley-living.com

How We Got Started

While St. Helena Living launched locally in 2018, we have been doing this for years. Some of us quite a bit longer! We started in 2007 with 6 local publications, and we now work with over 1452 communities across the U.S. and Canada and are opening international markets. As an Up Valley resident since the early '90's, I am delighted, along with our sponsors to bring St. Helena, Calistoga, and Angwin Living to life and deepen connections. In service with gratitude.

Highly Recommended

"GREAT BUSINESS LADY IN THE UPPER VALLEY"

"Although a small magazine, I think the interviews with locals have been well written. It is fun..." Read more "Although a small magazine, I think the interviews with locals have been well written. It is fun to read about friends in the business!! We always learn something new or get caught up on their latest projects. A great way to stay in touch."

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Highly Recommended

"I love his work! It's fresh, has high production value and spot on humor!"

"Cathy and her team are consummate design professionals with keen eyes and deep product knowledge. "

Recent Activity

Jenn from Up Valley Living: St. Helena, Calistoga, and Angwin Answered this on June 15, 2018

In my experience different industries/business types have standard payment terms that are fairly common for that business type. For example if you interview and hire a contractor/architect/lawyer, you typically pay a deposit/retainer and sign an agreement outlining the scope of work to be... (more) In my experience different industries/business types have standard payment terms that are fairly common for that business type. For example if you interview and hire a contractor/architect/lawyer, you typically pay a deposit/retainer and sign an agreement outlining the scope of work to be performed, terms and fees. As you stated — you have some valuable clients that are slow pays, and you want to fix that. It may be time to take a closer look and see if there’s anything you can clarify or improve, starting with your presentation, drafting agreements and following all the way through to your invoicing. If you are submitting well written, timely invoices and they still not getting paid — have you set your clients up to succeed? Your agreement should be straightforward, with clear deliverables on both sides including payment terms; retainer/deposits and progress payments. That also includes language to address default and penalties for non payment. If you are confident that your agreements are solid, great! If not, it may be worth doing some online research — at the SBA or a trade association to see what agreements and payment terms are common for your business type. You may find that what you are using is what’s standard. You may determine that what’s standard is not sufficient and needs to be upgraded. Some small business owners don’t like to deal with the financial literacy part of managing and growing a business. We typically wear many different hats after all! However making the sale/securing the clients project is only the beginning of the job. Next comes getting the work done as promised and invoicing the client as specified in the agreement. Ideally once the work is completed, you conclude the project with satisfaction on both sides. Ultimately if you are not able to convert regular slow pay clients to on time clients and you have done everything you can to make your agreements, communications, and invoicing on time and crystal clear, you have a choice to make. Build into your agreement charges to offset the carrying costs and escalate that with stiffer penalties and legal action or replace them with clients that value your work and pay on time. If not, you put your business at greater risk. Eighty two percent of small business failure is due to cash flow (US Bank) and fifty eight percent is due to business interruption (Statista) so its smart that you’re looking for solutions now to improve your results. On an aside, Goldman Sachs 10,000 Small Businesses has a great infographic online as well as an opportunity for review. They funded a 500 million dollar program, free for small business owners that is delivering significant growth results for the small business owners that apply and complete the program.

Jenn from Up Valley Living: St. Helena, Calistoga, and Angwin Answered this on March 28, 2018

In my experience there is a lower percentage of small business owners that do so with varying degrees of success. They are a valuable marketing component for large companies, retail, service and wholesale, and small companies can adopt similar strategies to engender customer loyalty and keep... (more) In my experience there is a lower percentage of small business owners that do so with varying degrees of success. They are a valuable marketing component for large companies, retail, service and wholesale, and small companies can adopt similar strategies to engender customer loyalty and keep their businesses brand top of mind. It's not difficult, however there are some basic formulas that a marketing consultant can help the business owner tailor to meet their business objectives. One of the best small business loyalty programs I have seen in recent years was crafted by a one person shop. It leveraged the nascent loyalty program into a core customer acquisition ingredient. The results were staggering, building a national brand with huge value for their customers... and the business owner.

Join Jenn and 11+ million other Small Business Owners

Join Jenn and 11+ million other Small Business Owners

Jenn Sloan