Paula Matelli
PJ Grafx
PJ Grafx Business Intelligence Consulting is a woman-owned independent consulting firm based in the Salinas Valley. For over 30 years, we've helped small to mid-sized businesses turn raw data into clear, actionable insights. We specialize in Power BI, Excel, Microsoft Access, SQL, and corporate training — with deep roots in the agriculture and food production industries. We work one-on-one with our clients, which means you get senior-level expertise on every engagement, not a junior consultant learning on your dime.
I started PJ Grafx in 1991 doing graphic design, but my clients kept asking me to help with their data too — spreadsheets, databases, reports. I said yes, learned everything I could, and never looked back. What began as design work grew into a 34-year career in business intelligence consulting and corporate training. I've trained thousands of professionals, built systems still running in production today, and I still love the work just as much as when I started.