Does your business aim to serve a specific niche or market?
Answered by:
Yes in a way. When I started my practice, I did not want to choose a niche, as I wanted to be available to help anyone, regardless of their health issue. I still do that, but I found that my narrowing my focus and having a specialty, in my case, its gut health and mental wellness, that that helps others find me better and sets me a bit apart from others who may just do general nutrition consulting or functional medicine.