Businesses and professionals serving aging populations do important work that requires trust, compassion, and credibility. What’s the biggest...
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For SMART HOME CONCIERGE, A and B go hand in hand. The older adults I assist must feel comfortable inviting me into their homes and working with me one-on-one. However, the person who finds and hires me is often an adult child, caregiver, or trusted professional.
Because I serve San Diego exclusively, referrals are my strongest source of new clients. The local aging-services community is closely connected, and people talk to one another. Since my service is specialized, a good reputation has helped me build trust and become known fairly quickly.
I’d particularly like to hear from other San Diego professionals who serve older adults and their families. What has worked best for you when building trust and local referral relationships?
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More answers from Selwyn
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It sounds like your reputation and referral relationships are already creating a strong foundation. The opportunity I see is making sure that when someone hears about SMART HOME CONCIERGE and looks you up online, your digital presence reinforces that same level of trust and credibility.
I’d be curious, are most people finding you through referrals today, or are you also building ways for new families in San Diego to discover your services online? I’d love to hear what’s working for you.