Pepe Orraca from Freelance Creative Consultant

Pepe Orraca

Freelance Creative Consultant

About Us

José Orraca-Brandenberger, aka Pepe Orraca, is a highly creative Writer Director Producer with full command of all aspects of television and film production. Totally bilingual in English and Spanish, he is very knowledgeable of the Hispanic (USA), Central and Caribbean markets. His specialty is the implementation of global marketing strategies in regional and foreign (Spanish) locations.

How We Got Started

It has simply evolved after leaving a full time 10 year stint in an advertising agency. Client referrals have been mostly word of mouth leading me from Puerto Rico, through the Caribbean, Central America and various cities in the USA.

Products & Services
La Histeria Economica de Puerto Rico by Freelance Creative Consultant
Sabemos que la historia la escriben los que ganaron la guerra. En las nuestras siempre hemos perdido. Por eso nuestra historia se trata de españole...
Call us about project-based and long term creative work. Freelance Creative Consultant works directly with clients as well as with agencies as a fr...
We develop crisis communication plans in San Juan.
Recommendations Given (32)
"Very capable and experienced casting director. Worked closely many times. Fully recommend!"
"A complete profesional!"
Recent Activity

Pepe from Freelance Creative Consultant Answered this on February 17, 2020
Referrals and word of mouth. When someone is going to give someone else money to do something, they have to trust the person is able to complete the job. A referral helps gaining that trust. Also, publishing in a trade journal or newspaper helps establish expertise and therefore trust.  (more) Referrals and word of mouth. When someone is going to give someone else money to do something, they have to trust the person is able to complete the job. A referral helps gaining that trust. Also, publishing in a trade journal or newspaper helps establish expertise and therefore trust. 

Pepe from Freelance Creative Consultant Answered this on December 27, 2019
I’ve spent a few hundred on FB to promote books. After the inicial surge, a few purchases, the ROI  investment came down to zero. I feel that crossing your fingers and hope for the best is as good as an FB ad. Politics is different, the ROI is not in sales but in something elusive, a vote. There... (more) I’ve spent a few hundred on FB to promote books. After the inicial surge, a few purchases, the ROI  investment came down to zero. I feel that crossing your fingers and hope for the best is as good as an FB ad. Politics is different, the ROI is not in sales but in something elusive, a vote. There is no ;-), quid pro quo on an item for sale. But the emotional message cuts right through, direct to the target group. So, I believe, if you want to sell a shoe, use the resource for an image campaign, not a retail sale. 

Pepe from Freelance Creative Consultant Answered this on November 27, 2019
It’s all a  racket.  (more) It’s all a  racket. 

Pepe from Freelance Creative Consultant Answered this on June 15, 2018
Most agencies and most businesses in Puerto Rico take 60 to 90 days to pay a bill. But when there are obviously negligent I just go and sit in the lobby and wait quietly. When you're asked, you reply saying I'm waiting for a check. If you visit every day they'll pay just to have you go away. (more) Most agencies and most businesses in Puerto Rico take 60 to 90 days to pay a bill. But when there are obviously negligent I just go and sit in the lobby and wait quietly. When you're asked, you reply saying I'm waiting for a check. If you visit every day they'll pay just to have you go away.

Pepe from Freelance Creative Consultant Answered this on May 11, 2018
Price is information not value. You're selling to a niche market so price shouldn't be an issue. Nothing is expensive if you really want it. It would seem to me that the problem you're looking at is with your pitch and possibly to whom too.  (more) Price is information not value. You're selling to a niche market so price shouldn't be an issue. Nothing is expensive if you really want it. It would seem to me that the problem you're looking at is with your pitch and possibly to whom too. 

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