Is Yelp an effective lead generation and marketing tool for contractors?
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Yelp is a contrived internet version of the Mob....gaining access to business's through Extortion....several of my Reviews on Yelp were Removed and then Yelp called me to ask how I was doing and how much I can pay to advertise to get more Reviews and traffic!
On the good side.....I have gotten a few calls over the past few years... but not enough to be worth paying for YET!