Superior Life Support, Inc., Santa Clarita CA
Justin Frye from Superior Life Support, Inc.

Justin Frye

Superior Life Support, Inc.

Santa Clarita, CA
Highly Recommended (18)
Safety Training Medical
Safety Training Medical
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About Us

HISTORY
Our goal is to introduce exceptional products and training to our customers working in the medical arena and public forum. We carefully select industry partners and ensure that our customers and clients purchase the best and most reliable products and equipment available on the market.

OUR PHILOSOPHY
Our business philosophy is to benefit our customers by remaining current with the latest technologies, equipment and procedures available and provide excellent customer support.

OUR EXPERIENCE
Our company focuses on providing knowledge and skills that are in compliance with the guidelines of the American Heart Association (AHA). The staff has over 50 years of combined knowledge and experience in emergency medical care. We guarantee the highest level of customer service through onsite consultation, quality instruction, products and training.

Along with CPR/AED/First Aid Training, Superior Life Support is coupled with the "National Hart Foundation," which donates training, devices and products to specific entities throughout Southern California.

How We Got Started

Thomas Stafford, owner of Superior Life Support, was born and raised in Southern California. His career first began as an Emergency Medical Technician for several different ambulance companies from 1979 until 1986. In 1986, Thomas was hired by the Los Angeles Fire Department (LAFD) as a Paramedic. Later in his career he was trained as a Firefighter and worked as a dual function Firefighter/Paramedic, Emergency Dispatcher, Quality Improvement Analyst, Fire Inspector, Fire Captain and Paramedic Training Officer.

Now retired after 31 years of service in LAFD, Thomas devotes his efforts through Superior Life Support, which is focused on training and empowering the public, first responders and many more. Thomas created Superior Life Support (SLS) in 2004 as a CPR Instructor through the AHA and has continued to grow ever since. Superior Life Support is the largest entrepreneurial training center in the nation, with 700 instructors who train approximately 100,000 people per year.

The products and services we offer

Public Services Training Medical First Aid Class Equipment Rental Medical Equipment Certification Education Health & Wellness Safety & First Aid Service Safety Free Estimate Show all 12
Products & Services
CPR, AED First Aid Training and more
CPR, AED First Aid Training and more by Superior Life Support, Inc.
Superior Life Support offers, American Heart Association (AHA) classes in: Basic CPR disciplines in both BLS (healthcare provider) and Heartsaver ...
AED Equipment (Automated External Defibrillator)
AED Equipment (Automated External Defibrillator) by Superior Life Support, Inc.
While CPR is at the forefront of saving lives, implementing an AED into the rescue effort can dramatically increase the odds of survival in cases o...
AED Management
AED Management by Superior Life Support, Inc.
Getting CPR/AED and First Aid certified is a great beginning. The next step in becoming empowered to save lives is owning an AED and being able to ...
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Recommendations Given (34)
"Bobby is extremely kind, friendly, warm and compassionate. He leads with heart and a true care..." Read more "Bobby is extremely kind, friendly, warm and compassionate. He leads with heart and a true care for you and your business. His recommendations were spot on, emphasizing the best of who we are and how to make a difference for ourselves, before asking for our business. If you want/need valuable insight, Elliptical Marketing is top notch!"
"Delicious treat in the heat!"
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Recent Activity
Can Certified Compression Outfitters Bill Insurance Companies Directly w/o A DME?
Justin from Superior Life Support, Inc. Answered this on July 05, 2018
I am not too sure, but I've never heard of such a method. Wish I could be of more help there. Good luck. (more) I am not too sure, but I've never heard of such a method. Wish I could be of more help there. Good luck.
Do you use an online booking app? If so, which one and why?
Justin from Superior Life Support, Inc. Answered this on May 18, 2018
We do, however it is very specific to our company's target audience, "Enrollware." However, in conjunction with all my software, I use Salesforce to coordinate and speak to all the separate programs I use. This works really well. (more) We do, however it is very specific to our company's target audience, "Enrollware." However, in conjunction with all my software, I use Salesforce to coordinate and speak to all the separate programs I use. This works really well.
1 Reply
What is your best conversation starter? Is it a story, a line, or a comment?
Justin from Superior Life Support, Inc. Answered this on May 14, 2018
I like to ask questions regarding the other person. Just a great way to engage them and learn, rather than be the one who starts with stories...that is of course unless they ask me a question. In that case, keep the answer short, and to the point, hence giving me the opportunity to turn the... (more) I like to ask questions regarding the other person. Just a great way to engage them and learn, rather than be the one who starts with stories...that is of course unless they ask me a question. In that case, keep the answer short, and to the point, hence giving me the opportunity to turn the question back on them. "It is better to be interested, than interesting!" How do you prefer to begin conversations?
What kind of interview questions do you ask applicants?
Justin from Superior Life Support, Inc. Answered this on May 04, 2018
Here is one that will definitely get you a genuine and off the cuff response. Find something on their application that is a sure bet of them feeling proud about. An award, certificate, or accomplishment. They will feel elated that you recognize their "feel good" item out of all the things they... (more) Here is one that will definitely get you a genuine and off the cuff response. Find something on their application that is a sure bet of them feeling proud about. An award, certificate, or accomplishment. They will feel elated that you recognize their "feel good" item out of all the things they list in their experience. In my experience, every interviewer wants information on all the jobs and tend to shy away from those things. So highlighting a accomplishment/achievement makes the interviewee feel appreciated. They will lower their mental guard. Make sure you make the conversation relaxed and open. Once you have this dialog more open and comfortable for them, ask a simple question, "This is going to sound funny, but what is your favorite animal?" Say it with relaxed body language and a smile on your face. They will likely be very honest. Once they answer, regain your "interviewer body language" and follow it up with, "Oh wow, how interesting...Why?" This will actually give you insight as to how they view themselves, or want to be viewed by others. It is very valuable and will give you a true understanding on so many fronts. Most times they will pick strong, powerful animals, lions, tigers, bears...but, sometimes they say squirrel(I did) or pigeon, or who knows. The idea here is to make them think you are asking a silly question, when truthfully, you are getting a peak behind the curtain! When I said squirrel, the interviewer laughed, asked why, I started to sweat and realized what I walked into, but quickly thought of the positive attributes of the animal I decided to share. I landed the job and later found out the ins and outs behind it. Good luck!!!
Any suggestions for promotions?
Justin from Superior Life Support, Inc. Answered this on April 19, 2018
We have "key chain pocket masks" for CPR, that are relatively inexpensive cost wise. We offer those as "loss leaders" to get people invested in taking a class. It saves them from spending money out of pocket and ties back into what we do. Pens with your company logo/info are always good as a lot... (more) We have "key chain pocket masks" for CPR, that are relatively inexpensive cost wise. We offer those as "loss leaders" to get people invested in taking a class. It saves them from spending money out of pocket and ties back into what we do. Pens with your company logo/info are always good as a lot of people will use them. The message I am relaying is, make it a low cost item that relates to, or has your company info attached. It's a double edged sword, its advertising for you, and helpful to the customer. If you Google promotional items, there are many companies with options to fit really any business.
1 Reply
What are your top sales/marketing books?
Justin from Superior Life Support, Inc. Answered this on April 16, 2018
"How to win friends and influence people" - Always and forever a classic (more) "How to win friends and influence people" - Always and forever a classic
What are your best tips for networking in person?
Justin from Superior Life Support, Inc. Answered this on April 13, 2018
Be the best "ambassador" of yourself and company. Be genuine. Give key points about your product/service and always have business cards to hand out. I have found that if I give a 30 second or less overview and then being ready to listen and answer/ask relevant questions works like magic.... (more) Be the best "ambassador" of yourself and company. Be genuine. Give key points about your product/service and always have business cards to hand out. I have found that if I give a 30 second or less overview and then being ready to listen and answer/ask relevant questions works like magic. Everybody has their own radio station, "WIIFM" (Whats In It For Me), and as long as they can see that you want to help and work with them, the results are typically excellent. If your conversation only points back at you, and not them, you will likely have an acquaintance rather than a networked partnership. You never get a second chance to make a first impression, and that is so true!
What should I expect from my social media marketing provider? How can I hold them accountable for results?
Justin from Superior Life Support, Inc. Answered this on April 11, 2018
You should expect exactly what you pay for. In any sales, there are Wal-Mart buyers, and there are Whole Foods buyers. Cheap isn't always the best, but the most expensive isn't either. I would want to make sure that the technical jargon they use is easy for me to understand and translate into... (more) You should expect exactly what you pay for. In any sales, there are Wal-Mart buyers, and there are Whole Foods buyers. Cheap isn't always the best, but the most expensive isn't either. I would want to make sure that the technical jargon they use is easy for me to understand and translate into lay-person verbiage. Stray from hourly work, and look for contract, line item bids, this way, you know you will get it done, regardless of time spent. In terms of results, make sure everything is in writing, and hold them to their word.
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