Christy Morrell-Stinson (The Sovereign Architect Project), Sarasota FL
Christy Morrell-Stinson from Christy Morrell-Stinson (The Sovereign Architect Project)

Christy Morrell-Stinson

Christy Morrell-Stinson (The Sovereign Architect Project)

About Us

Home of the "Exit-Ready Enterprise."

Need to sell in three years or less? Solve value gaps in the right sequence and watch your enterprise market value soar (while earning higher owner income.)

Are you tired of trading time for dollars? Build a strategy for greater freedom while optimizing your profitability and accelerating your owner's equity.

There are creative and even lucrative strategies that increase revenues and gross margins while building transferable value -- and opening greater freedom of time and money for you personally.

Christy is a licensed Business Broker under Tim Bellon*. She opened a Sarasota Business Sales office at the BOLD Building, 1680 Fruitville Road, Suite 317.

*Southshore Advisory Partners, LLC
dba VR Business Sales of South Tampa
200 Frandorson Circle, Suite 200
Apollo Beach, FL 33572

Products & Services
Are you a solo professional, or own a boutique firm? Is your owner's equity account growing? Or are you tired of the treadmill, trading time for do...
Set or reset your business strategy and build a plan you can believe in. The TOTAL STRATEGY RESET Program provides you with a robust curriculum to ...
Get all the details! Make more money as a Salon or Spa Owner. We call it, "Reset your revenue generation strategy.... fast!" Get your marketin...
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Recent Activity

Christy from Christy Morrell-Stinson (The Sovereign Architect Project) Answered this on September 24, 2020
Kudos to you for your commitment to your business, and for asking a great question. Your question touches on two things: how to expand your reach to attract new customers, and how to delight existing customers. And, to increase your profits in the process - not cut into them. Advice from coaches... (more) Kudos to you for your commitment to your business, and for asking a great question. Your question touches on two things: how to expand your reach to attract new customers, and how to delight existing customers. And, to increase your profits in the process - not cut into them. Advice from coaches is spot on, your opportunity is not tied to a discount strategy.  Q: Do you have an email list of your customers, and/or a mailing list? Mobile numbers to text?  Q: Do you have a physical store? I'm going to suggest something based on a yes response to both questions. One promotion you could consider is to entice customers to bring a friend. Ideas:  Offer a photo opp with you, use a photo app and autograph the photo, text it immediately to both of them.  Offer a gift (something low cost but fun such as a sparkly lip gloss, etc.)  Partner with one of your suppliers and/or a complementary business (salon? spa? attorney? financial planner? mortgage broker? real estate agent?) who wants to reach your customers - and have them provide the gift.  Make it an open house, serve punch, etc. Offer masks and keep it distant. Seek to make your store a destination and focus on building an enduring personal brand in the community around your business. Play off your personality strengths and show up 100%. I'd love to hear what you decide to do! Happy to offer additional suggestions, hit me up on Alignable message any time. Christy with Significant Advantage: 20+ years coaching small business owners and implementing smart marketing strategies
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