Mind Alchemy | Psychometric Precision for Marketing

About Us

Mind Alchemy. That’s the best way I can describe what I do in marketing. Every marketing campaign begins with understanding your target market. That’s where the magic begins.

I’m a psychometrician which is someone trained in psychology, measurement, and statistics. So with that I uncover the essence of the hearts and minds of target markets to create transformative marketing campaigns.

From data analytics to exploratory research to deep dives into demographics, I transform the mundane into a nuanced, kaleidoscope tale of the human experience. Marketing campaigns precisely grounded in the human heart and mind are engaging and inspiring to action.

I work directly with businesses and as a collaborator with marketing firms. If you’re a business in need of a full-service marketing team, I can help create that experience for you.

How We Got Started

This firm is the culmination of years of experience and training. I learned how to write press releases on an electric typewriter. After working in and out in PR and messaging for years, I went to school to become a psychologist and ended up in the nerdiest part of psychology — psychometrics which is a branch of psychology that is concerned with measurement and statistics. Psychometrics lends itself well to a deep understanding of market data. Psychology is a natural foundation for understanding human behavior, including consumer trends. So after earning my degrees, winning a research award, and publishing as the statistician in a cost analysis paper for psychological treatment, I decided that I could help businesses understand those they serve and mine the gold nuggets of data they have about their customers. Every marketing campaign begins with understanding the hearts and minds of your target market. Psychometrics can precisely unlock the secrets of those hearts and minds.

The products and services we offer

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Highly Recommended

"Michelle is such a pleasure to interact with! She's a pro at marketing and understanding consumer..." Read more "Michelle is such a pleasure to interact with! She's a pro at marketing and understanding consumer psychology. You should definitely get to know her. She will be the catalyst for your success."

Highly Recommended

"I had an opportunity to speak on the phone with Dr, Michelle Raab. She is very knowledgeable and..." Read more "I had an opportunity to speak on the phone with Dr, Michelle Raab. She is very knowledgeable and experience business leader. She is definitely an Expert and authority in the area of Psychomettics. We at Muumba will work with her in areas of Marketing such as market research, target audience profiling, and other areas whe the application of psychology and data measurement are needed."

Free 15 minute Consultation Calls

If you have a quick question about your branding, messaging, or feedback strategy or if you have had unexpected results from your marketing, then l...

Customer Survey Development

Understanding your target market, your customers, those you serve is the foundation for all of your marketing efforts. Did you know that there i...

Marketing Research with Actionable Recommendations

Capture lightening in a bottle. You read about case studies of brands that take off. What do they have in common? They knew their markets. They...

Highly Recommended

"If you’re a small business owner, you need to have the space to do the things that drive your..." Read more "If you’re a small business owner, you need to have the space to do the things that drive your business. Get a virtual assistant to build and maintain your business infrastructure. Claudia is ideal for doing that for you. She can help you do the backend of your business so that you can do the things that you do best. You’ll be in good hands!"

"Anaconda Agency has talented and nice people with decades of experience. If you are looking to..." Read more "Anaconda Agency has talented and nice people with decades of experience. If you are looking to launch or grow, they should be first on your list."

Recent Activity

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on May 21, 2023

As a psychometrician, I’m curious about the framing. The “givens” seem to pull to a particular opinion of the economy, which may result in extreme responses in both negative and positive directions. (more) As a psychometrician, I’m curious about the framing. The “givens” seem to pull to a particular opinion of the economy, which may result in extreme responses in both negative and positive directions.

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on April 13, 2023

All of that. I love my PT. She’s amazing. It’s like an Angel picked her out for me. (more) All of that. I love my PT. She’s amazing. It’s like an Angel picked her out for me.

1 Reply

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on December 14, 2022

It looks like you offer a service that helps small businesses and individuals figure out the confusing web of health insurance. Where do people going looking for information on health insurance? Internet searches. Yes. But where else? I’m just brainstorming here. Would it be libraries?... (more) It looks like you offer a service that helps small businesses and individuals figure out the confusing web of health insurance. Where do people going looking for information on health insurance? Internet searches. Yes. But where else? I’m just brainstorming here. Would it be libraries? Community centers? Health and wellness expos? For small businesses where do they look? Same places different? Some people mentioned LinkedIn. That’s great for B2B. Also someone mentioned community events. You can offer a freebie in service presentation to small businesses about general information (for example) and then say and if you need more help I can do that for this fee. 😀 Be where your customers are where they “discover” your type of service. The in service and content are generally part of an overall strategy called “authors branding.” You are marketing yourself as an expert, a go-to person, a resource. From there you can offer you paid services. These are all options. There are many ways … effective ways … to promote yourself. My best advice is get inside the head of your potential customer, be where they look for information as a resource person. If you have different levels of service, make sure you offer them as solutions to problems. ***edit. Authority branding. Autocorrect! Uuugh!

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on October 04, 2022

Morning after coffee. (more) Morning after coffee.

1 Reply

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on October 02, 2022

I have fellow writers who I trust and am amazing editor. I think that belonging to a writer’s group and working on your craft is a must. Reading and keeping a file on writers who do things well is also a good idea. Having a critique group to push your craft forward. But I really think having a... (more) I have fellow writers who I trust and am amazing editor. I think that belonging to a writer’s group and working on your craft is a must. Reading and keeping a file on writers who do things well is also a good idea. Having a critique group to push your craft forward. But I really think having a professional editor polish your work if you plan on selling it is an invaluable investment.

Michelle from Mind Alchemy | Psychometric Precision for Marketing Answered this on September 28, 2022

Thesauruses give you ideas and options for words to use. What you do with it… that’s your voice. You voice isn’t the source of your word acquisition. If it were, we’d all have the same one that sounds like our high school English teachers. (more) Thesauruses give you ideas and options for words to use. What you do with it… that’s your voice. You voice isn’t the source of your word acquisition. If it were, we’d all have the same one that sounds like our high school English teachers.

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