About Us
Jerry Fletcher, CEO of Z-axis Marketing, is a business development expert. He has:
Raised over $500,000 in private funding for a start up in just 17 days
Increased first quarter sales of a consulting firm by over $1.2 Million with a single suggestion
Built leads by 1200% with a simple headline change on Linked In
Introduced over 207 new products and services... successfully.
He founded Z-axis Marketing, Inc in 1990 after leaving his CEO slot in a Portland, OR ad agency. In addition, he has become a sought-after international professional speaker, and is one of the few experts in both on and off line marketing
His strategic marketing approach can help you stand out from the crowd.
Jerry made his mark birthing new high-tech companies in garages, counseling the mighty in their board-rooms, and working with successful companies of all sizes in conference rooms and kitchens to “take it up another notch.”
He provides Start-ups, Professional Practices and Small to Mid-sized companies a unique skill set.
His knowledge of contact management systems, referral based marketing and the complexities of internet marketing blended with years as the CEO of an ad agency and PR firm plus experience as the COO of a world class Direct Marketing firm make him one of a very few experts in both on and off-line marketing.
His counsel grows the trust to build businesses, careers and lives of joy ... on and off-line.
And, as he always says, “Trust is the shortcut to Brand.”
How We Got Started
When my board and I agreed to disagree I decided to hang out my independent consulting shingle. I've never looked back. At the end of 2024 I relocated to Washington, DC to be closer to my daughter.
The products and services we offer
Recommendations Received (12)
"Jerry is a mentor with great wisdom. He truly cares and wants you to thrive. "
"Wisdom delivered simply, clearly and thoughtfully. "
Products & Services
Now you can profit from my experience. All of it.
I’ve had my share of both successes and failures and I’ve learned as much from the ones that t...
Secrets to build a successful referral-based business.
How do you get to Trust?
View video https://youtu.be/F40RJH4kbpE
Conversations not comm...
We provide strategic direction for web sites consistent with the needs of your business to include writing final copy selection of photos and video...
Gallery
Recommendations Given (37)
"Harvey is an "old pro" who knows the right questions to ask to take your organization to a higher..."
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"Harvey is an "old pro" who knows the right questions to ask to take your organization to a higher level."
"Molly is an excellent professional speaker but I know her best as a jewelry designer. She made a..."
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"Molly is an excellent professional speaker but I know her best as a jewelry designer. She made a ring for me based on my suggestions that makes me more memorable in every one-on-one meeting. She listens. and delivers beautiful adornments."
Recent Activity
Big Contacts
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Big Contacts
I think we will see some live conferences as early as September. The probability is that they will have virtual portions as well. The meetings business will shift, I believe, to more regional (smaller) gatherings backed up by virtual meetings that incorporate video for the key elements of...
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I think we will see some live conferences as early as September. The probability is that they will have virtual portions as well. The meetings business will shift, I believe, to more regional (smaller) gatherings backed up by virtual meetings that incorporate video for the key elements of keynotes and breakouts delivered before the virtual portion. This will require superb speakers to be as effective as they are in person. That being said, I'm currently scheduled to keynote for a small event in Los Angeles in July and two larger events in November. If the live portions of any of them are cancelled I will negotiate presenting virtually.
1 Reply
My consultant marketing consulting business has been basically unaffected and has seen a mild increase due to the need for additional strategic and tactical support for current clients. My speaking business is down due to closure or deferral of events in May and June, I still have keynotes...
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My consultant marketing consulting business has been basically unaffected and has seen a mild increase due to the need for additional strategic and tactical support for current clients. My speaking business is down due to closure or deferral of events in May and June, I still have keynotes scheduled in July and November. Due to advising meeting planners about how I handle virtual meetings and will bring some of the same tactics to live presentations after the "All clear" I'm getting interest for keynotes in September and October.
You don't. Sell what you have to offer on the basis of, "You get what you pay for, wit us there are no surprises!" Buyers want to be sure that everything checks out okay. If they know you are not going to cut corners and going to tell it like it is they can figure out that they won't have to pay...
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You don't. Sell what you have to offer on the basis of, "You get what you pay for, wit us there are no surprises!" Buyers want to be sure that everything checks out okay. If they know you are not going to cut corners and going to tell it like it is they can figure out that they won't have to pay for the fixes you find and they won't get surprised later.
Pick up the phone.
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Pick up the phone.
Successful B2B organizations from solopreneur to up to 20 operatives directly engaged with clients get their business from referrals. They Network to find prospects, referral sources and trusted advisors. On line activities deliver few viable contacts and require direct contact to clarify their...
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Successful B2B organizations from solopreneur to up to 20 operatives directly engaged with clients get their business from referrals. They Network to find prospects, referral sources and trusted advisors. On line activities deliver few viable contacts and require direct contact to clarify their worth, if any. For in depth information, see the consultant marketing postings on my blog JerryFletcher.net
Be prepared to answer the question, "What do you do?" in a memorable way. Put your answer in patient terms. for you it might be something like "I release the nagging tensions in your back and body without drugs." Or, if you want to really stop them, say, "I'm a tension sponge. You know how you've...
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Be prepared to answer the question, "What do you do?" in a memorable way. Put your answer in patient terms. for you it might be something like "I release the nagging tensions in your back and body without drugs." Or, if you want to really stop them, say, "I'm a tension sponge. You know how you've tried everything, including drugs, to just relax? Well what I do use a special kind of massage to soak up all that tension."
The answer I provide for independent professionals like you describe is to use 30-Second Marketing TM. that means looking at your business and finding the singular unique difference you have to set you apart from all the others. Some clients that demonstrate the results are Jim Grew and Shell...
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The answer I provide for independent professionals like you describe is to use 30-Second Marketing TM. that means looking at your business and finding the singular unique difference you have to set you apart from all the others. Some clients that demonstrate the results are Jim Grew and Shell Tain. Check out their web sites.
1 Reply
It is totally dependent on what sort of group you are involved with. If you mean a leads group where each participant is supposed to provide a number of leads for the others in the group each time, the assumption is that the receiver will live up to their promises. That may not be true but you'll...
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It is totally dependent on what sort of group you are involved with. If you mean a leads group where each participant is supposed to provide a number of leads for the others in the group each time, the assumption is that the receiver will live up to their promises. That may not be true but you'll know fairly quickly. Digital or social media are a different animal. I do not refer people I have not engaged with either in their professional capacity or in a personal meeting. All the requests for recommendations are just attempts to accomplish what face to face networking is much better at. I operate on an international basis. 99% of the requests I get on this platform are from the local area for providers I don't use and would be unlikely to work with. (I do Consultant Marketing for elite independent professionals)
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What sort of comment did you expect from a "Vulture Capitalist?" Many times when a brick and mortar operation opens it is about a great deal more than the money. BUT if the business plan is not well thought out and everyone involved is not passionate and committed the business will fail. Banks...
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What sort of comment did you expect from a "Vulture Capitalist?" Many times when a brick and mortar operation opens it is about a great deal more than the money. BUT if the business plan is not well thought out and everyone involved is not passionate and committed the business will fail. Banks will loan you money if you make the repayment personal. VCs want to profit from scaling businesses and taking them public. If that is not on your agenda, don't expect to get on theirs. JLF
