About Us
Fix your marketing and get RESULT$.
Are you confused about or frustrated with where to spend your marketing resources? Do you need assistance in building a plan that you can implement? We can help. We can show you what works, what doesn't, and where to prioritize your efforts to get the best results.
We've worked inside firms and been accountable for results. With 20+ years and >$40 million in marketing budgets managed, we've built marketing teams and marketing strategies. Let us put you on the roadmap to success.
How We Got Started
Fixyr was born from the need for marketing direction. Repeatedly we've seen businesses of all sizes struggle with setting and implementing marketing direction. Our vision is simple: Guide marketing strategy and build the marketing capabilities of businesses. We succeed when you succeed.
The products and services we offer
Recommendations Received (13)
"Nice and hardworking"
"Apoorv has extensive knowledge from his many years in the industry. He provides a substantial..."
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"Apoorv has extensive knowledge from his many years in the industry. He provides a substantial amount of attention and value to his clients."
Products & Services
The Marketing Strategy Review, AKA the Marketing Audit. Find out what's working and what isn't. An in-depth review of your current situation, and t...
We can help you to make sense of what your business needs, and help you to develop a full digital marketing strategy that will put you on the path ...
Understanding your competitors is fundamental to understanding what choices your customers have. Are you making strategy decisions in a vacuum or a...
Gallery
Recommendations Given (9)
"Adjusted her business model to help small businesses in the pandemic. Is helping businesses to..."
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"Adjusted her business model to help small businesses in the pandemic. Is helping businesses to connect and grow."
"Chris has a deep knowledge of banking and finances - far more than the average broker, and he..."
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"Chris has a deep knowledge of banking and finances - far more than the average broker, and he brings this knowledge to look at what's best for clients."
Recent Activity
John Jantsch, author of Duct Tape Marketing, shared the following, which I think is solid advice for any business in these trying times.
1.
Build the brand
2. Protect staff/customers
3. Honor our values
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John Jantsch, author of Duct Tape Marketing, shared the following, which I think is solid advice for any business in these trying times.
1.
Build the brand
2. Protect staff/customers
3. Honor our values
Do you want to know the secret to the best no / low cost method of drumming up new business? Talk to as many businesses as you can.
Reach out. It doesn't have to be salesy. Just call, network, doorknock etc. and introduce yourself and let them know that you're open for business and...
(more)
Do you want to know the secret to the best no / low cost method of drumming up new business? Talk to as many businesses as you can.
Reach out. It doesn't have to be salesy. Just call, network, doorknock etc. and introduce yourself and let them know that you're open for business and looking for new clients.
Speak / Teach / Facilitate. Get in front of audiences and share your professional expertise - talk about taxes, cash flow management, financial analysis, etc. Join an association or reach out to business groups - BNI, chambers of commerce, business improvement associations, etc.
Get their contact information and keep in touch with them. Email/phone/social media/Alignable, etc. Connect with them and provide useful information. Over time they will remember you and your expertise.
Getting more business will come from two places.
More business from existing clients - This may seem obvious but is often overlooked. If you already have clients then look for ways to increase repeat purchases, services sold, advisory services, generating positive reviews, client case...
(more)
Getting more business will come from two places.
More business from existing clients - This may seem obvious but is often overlooked. If you already have clients then look for ways to increase repeat purchases, services sold, advisory services, generating positive reviews, client case studies, and referrals.
New business from new clients - There's a number of ways to attract new clients, but it's important to keep in mind that generating business leads is different for professionals than it is for other businesses. Don't look for a quick sale, and don't even consider anything that could tarnish your professional reputation.
Our focus is generating business growth for accounting firms. We assess your marketing and business development, and build you a custom roadmap for growth. Our expertise is based on 20+ years of experience, and >$40MM in marketing budgets managed for financial firms.
Why should a customer choose you over competitors?
If you want to stand out from the competition, first you need to know who the competition is. Put yourself in the customer's shoes - what other options does the customer have to meet their needs apart from your business?
Once you've identified...
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Why should a customer choose you over competitors?
If you want to stand out from the competition, first you need to know who the competition is. Put yourself in the customer's shoes - what other options does the customer have to meet their needs apart from your business?
Once you've identified the other options, review each of them to understand what they offer, and why the customer would consider it versus yours. Pricing, convenience, service, quality, etc.
After you've identified the competitors, what their features and benefits are, develop your own value proposition. Identify how your business / product / service provides value to the customer, and in which ways is it unique from competitors?
Lastly, distill your value proposition into 3 essential elements:
Financial or quantifiable value
Business or strategic value
Personal value (how does your business / product / service make life easier for the person)
Once you've done the above, repeat your messaging repeatedly and in different ways. You don't need to be everywhere your competitors are, but make sure you show up. Pick one platform or medium that you think is most important to your customer, and spend your time and effort to dominate it versus your competitors.
Stand out from the competition and you will win more local business owners as clients.
Limited time offers and trials work wonderfully to take potential customers from "just looking" to buying.
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Limited time offers and trials work wonderfully to take potential customers from "just looking" to buying.
If you're selling professional or financial services to local businesses, you should approach your marketing by first answering the following questions:
What's the customer's pain?
How can you fix their pain?
Why should they trust that you can fix their pain?
Where can they get a hold of...
(more)
If you're selling professional or financial services to local businesses, you should approach your marketing by first answering the following questions:
What's the customer's pain?
How can you fix their pain?
Why should they trust that you can fix their pain?
Where can they get a hold of you?
Answer the above questions before you do anything else. Once you've answered the above, then think through how you can get this message out.
Online
To start with, you want to have a strong local online presence. This includes Local search + Google My Business + Bing for Businesses. Research the keywords and search terms that your customers will search for, and make sure your online presence provides that information. Make sure you have a decent website, and that you and your business have local listings and social media accounts. Connect with and follow other local businesses online.
Referrals and Influencers
Also consider who their other trusted business advisors might be. Normally local business owners will have a banker, lawyer, and accountant that they deal with. They may also have a commercial realtor, and commercial insurance agent. Lastly they may belong to local business associations such as chambers of commerce, business improvement associations, BNI groups, etc. Get in touch with these individuals and organizations. Meet with them for coffee and / or lunch. Get to know their businesses and what they do, and let them know what you do, what makes you different, and the types of customers you deal with. At associations, look for opportunities to speak as a subject matter expert.
Reach out
Make sure your business is visible, but don't hesitate to either pick up the phone or drop by other local businesses to say hello. Don't make it a sales call, just drop in and say you're new in the area and would like to introduce yourself. Leave a brochure and some cards.
Getting attention and building relationships takes time. Stay at it, be professional and helpful, and you'll start to see your business grow and thrive.
As much as possible I try to minimize time spent on social media and limit myself to building relationships with others, and building my business profile. I try to automate as much as I can. Otherwise social media can be a great waste of time.
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As much as possible I try to minimize time spent on social media and limit myself to building relationships with others, and building my business profile. I try to automate as much as I can. Otherwise social media can be a great waste of time.
Ask yourself in everything you do, "What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”
What can you do to make your organization easier, your email inbox, managing your team, delegating, hiring, setting up processes, automating, etc.? Identify...
(more)
Ask yourself in everything you do, "What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”
What can you do to make your organization easier, your email inbox, managing your team, delegating, hiring, setting up processes, automating, etc.? Identify what that one thing is and then give that your most attention.
(BTW: this is from the book, The One Thing by Gary Kellar)
2 Replies
Yes! We're marketing strategy consultants and we practice what we preach! Our focus is financial firms. It may not be appropriate for every firm to focus on a niche, but for many businesses deciding to service a specific niche can bring clarity to your messaging, focus to your strategy, and...
(more)
Yes! We're marketing strategy consultants and we practice what we preach! Our focus is financial firms. It may not be appropriate for every firm to focus on a niche, but for many businesses deciding to service a specific niche can bring clarity to your messaging, focus to your strategy, and economies of scale and efficiency to your business operations.
