About Us
Business Industrial Network provides industrial training for industrial maintenance and engineering as software or online certificate courses. Most of the courses take a practical approach, some scholastic. Most have true interactive simulations to additionally give some hands-on experience. Some courses are bundled with full simulation software. Also offered as cost-effective site licenses (unlimited user) for Schools and company training department. BIN95.com also has specialized in PLC training both at the customer's facility and in public seminars for 20+ years. 100% Veteran Owned Small Business, BIN has maintained an A+ rating with the Better Business Bureau since 1995. Over that period, BIN has accumulated a huge amount for free industrial training resources for company website visitors. From training videos, articles, downloads, to free online skill test creator, free online many courses, even a free online electrical troubleshooting training simulator that is mobile compatible. With BIN’s directive to provide the Best for Less, they lead in new innovative training and unique customer-centric business practices.
The products and services we offer
Products & Services
Maintenance Technician's Bundle: Includes the following 8 course software titles. Of specific interest to industrial maintenance technicians. This ...
Gallery
Recommendations Given (19)
"Helping the homeless, what a great initiative. Thanks for all you do."
"There has never been a better time than now to check out Sol of Solar."
Recent Activity
If you know the basics about why cakes are liked so much, you know your answer. Say What???
The first rule of selling is the first rule of web design … “Know your customer”. Yes, you may have been in the industry for decades, know the customer inside an out. But you most likely DO NOT know...
(more)
If you know the basics about why cakes are liked so much, you know your answer. Say What???
The first rule of selling is the first rule of web design … “Know your customer”. Yes, you may have been in the industry for decades, know the customer inside an out. But you most likely DO NOT know what your customer types in search engines when they are looking for something to buy or learn more about. You may guess, but you should do your due diligence by using Google webmaster keyword tools to find out 100% for sure what they type in. Do your keyword research first, before ever having a website designed. (Starting a new company, do your keyword research before deciding on a name for your company.)
Now that you know what your customers type in a search, plan for your website URL (address) to use your primary keyword. Have other pages named according to secondary and third keywords.
Now you are ready for pretty and functional design. The two items above are the cake itself, that is what fulfills the customer’s needs (When you including quality content and functionality). Making it pretty? That is just the icing on the cake. Especially true if you cater to technical customers as we do. If a customer is looking for a cake, which do you think they are more likely to buy? A 2-layer cake with beautiful icing, or just a can of icing? (A can of icing is reflective of just a pretty site that doesn't give the customer everything they need and/or is never seen in search results. (FYI: The customer won't be using your company name in the search, so don't be fulled into thinking you are on top, because you showed up typing your company name. See other answers I gave on my Alignable profile to learn more about this.)
Size does matter. When buying a cake, or seeking product info online, more is better. The more relative web pages you have, each targeted towards a different but relative set of keyword phrases, the more people searching on the internet will find your website and learn about your company/products/services. The more you can demonstrate your authority and expertise in the industry.
After all the above are done to the best of your ability, time to put some sprinkles on the cake/website, to give the extra oomph. Things like customer testimonials, names of well-known customers, a company email address, physical location, phone number, and even more important, get quality relevant links back to your website and articles from other websites. That move you up in search results.
Do all the above, in order, you will see amazing ROI on your website investment. Increase the ROI even more via customer service, like always respond to emails within 24 hours, etc.
Interesting side note. In doing research on 200 ind. sales reps, I found most stuck back in the twentieth century. By that I mean, half had no website, the half that did, only half of them (25% of all) had contact info other than a phone number. No contact form or email address. Most think the phone is the only or primary way to do business on the internet. :) When someone is searching (surfing) the internet, they are rarely going to call for initial contact. They will submit a contact form or email. Don forget that important fact. Also, an extra tip, ensure your website is "responsive", meaning it automatically adjust content for the device it is being viewed on. Like a computer, cell phones, tablets, TV, etc.
I (we) too have been on Linkedin since 2004. To give you an idea of how much I use it, how great it is, consider this. I only connect with those in our industry (Industrial industry) by viewing requester's profile, and currently, have over 18000+ connections worldwide. That is all potential...
(more)
I (we) too have been on Linkedin since 2004. To give you an idea of how much I use it, how great it is, consider this. I only connect with those in our industry (Industrial industry) by viewing requester's profile, and currently, have over 18000+ connections worldwide. That is all potential customers and potential business partners, all free. Like others said here, no other professional networking service can come close to holding a candle to LinkedIn. The profiles are basically a resume (cv) for the individuals. I am new to Alignable, but by comparison, I believe you would have to pay a little of $300 a year to get 480 connections. Mostly just close to your physical location. Linkedin is free, worldwide. At the current price, to get where I am on LI, at Alignable, it would cost over $11,250 and take 37.5 years on alignable. Not to mention LI has better sorting and search capabilities, better (more) interaction by those you are connected to, ability to post articles, videos, etc. at will. The number of professional customers gained using LI is astronomical compared to any other professional networking service. (And over the decades, we've tried them all. :) )
As we are an educational institution, we like to share educational stories. When I am speaking with customers in person, at public seminars and on-site training, once again it is educational stories based on my many years of experience doing the job they are. Educational stories are great...
(more)
As we are an educational institution, we like to share educational stories. When I am speaking with customers in person, at public seminars and on-site training, once again it is educational stories based on my many years of experience doing the job they are. Educational stories are great because they lend themselves to demonstrating your expertise while building trust with the customer. Especially when it is about the same occupation they are doing or desire to be doing after training. If you would like to here an example, check out our podcast at
https://bin95.com/PLC-Automation-Podcast.htm
1 Reply
Our simulation software
(more)
Our simulation software
Videos
(more)
Videos