When dealing with a marketing/advertising professional-what are you expecting to earn your trust?
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As an advertising rep - I hate that Order Takers (OT) aka churn and burn give us a bad name. I have owned businesses and understand what owners deal with. OT are never around when there is a issues. Some sales by nature are transactional but I always try to convey that I am here to help no matter what long after the sale!
1 Reply
Don Canali
from Independent Advertising & Marketing Consultant
I too have been a small business and recognize someone who is self-serving versus someone who is interested in my business and then as time develops you had built a relationship of trust, empathy and the ability to grow them as long as what you have profits them.
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