About Us
Have you noticed that you're busier than ever, yet your profit still doesn't reflect the size of your company?
Lack of work isn't the problem anymore. In fact, the real frustration is realizing you've grown the top line...but the business still runs too heavily on you, labor costs keep climbing, margins are tightening, and you know your company should be generating more net profit than it currently is.
At Gammon & Associates, we're not another vendor. We're a growth partner who fixes the operational, financial, and strategic choke points that are limiting your profit scalability, and exit value...even while revenue looks good on paper.
We are a performance based company with seasoned experts who can diagnose what's costing you profit and execution power.
We tighten what you already have before chasing anything new. To learn more, go to: www.plugupprofitleaks.com.
Or reach out to me, 540-294-3485.
How We Got Started
Susan has been in marketing for 25 years with 10 of those years as a small spa owner in Staunton, VA. When other spas were going under during the recession, Susan grew her business by 35% in 2008.
She sold her business in 2010 and pursued a career in digital marketing, helping other small business owners achieve success in their own right.
The products and services we offer
Recommendations Received (45)
"Absolutely lovely lady to connect with!"
"I am a web designer so I created my own site. Having Susan edit my copy was the best investment I..."
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"I am a web designer so I created my own site. Having Susan edit my copy was the best investment I could have made. My visibility numbers jumped markedly as soon as I added her writing. Highly recommend."
Products & Services
I help turn browsers into buyers with the right marketing message.
Are you attracting more lookers than buyers to your business? A message disconnect is costly, resulting in a loss of business to your competitors. ...
Have you added new services? Changed business directions or need a marketing refresh? As a StoryBrand Marketing Guide, I can help you create a mess...
Recommendations Given (70)
"Antigone's interior design work is second to none! I highly recommend you check out her work on..."
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"Antigone's interior design work is second to none! I highly recommend you check out her work on her website."
"I love, love, love Bare Springs Bubbles soaps! I can't say enough good things about them. I am..."
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"I love, love, love Bare Springs Bubbles soaps! I can't say enough good things about them. I am very sensitive to smells but Bare Spring Bubbles soaps are gently scented and so gentle. Highly, highly recommend!"
Recent Activity
Karen, where do you go to find your leads? What pain point do you solve for your customer? That's key!
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Karen, where do you go to find your leads? What pain point do you solve for your customer? That's key!
Well said, Allen!
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Well said, Allen!
Before you do ANYTHING, get extremely clear about who your target audience is, what problems you solve for them, how you make their lives easier, better, etc. Once you're speaking the language of your ideal customer, then create ad campaigns and test, test, test. But it won't make a bit of...
(more)
Before you do ANYTHING, get extremely clear about who your target audience is, what problems you solve for them, how you make their lives easier, better, etc. Once you're speaking the language of your ideal customer, then create ad campaigns and test, test, test. But it won't make a bit of difference if you do email campaigns or other online promotions if you're not showing you understand the problem your customers want solved. Make sense? Please do not put the cart before the horse! Need some help, I'm happy to talk with you gratis. All the best to you!
2 Replies
Most businesses spend too much on marketing and advertising. To keep costs low and conversions high, it's critical to take a step back and profile your target audience.
This takes some time to do but it is absolutely the most important step in creating low-cost advertising that works.
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Most businesses spend too much on marketing and advertising. To keep costs low and conversions high, it's critical to take a step back and profile your target audience.
This takes some time to do but it is absolutely the most important step in creating low-cost advertising that works.
Maury is right. Until you dig deep into what makes your audience ticks, the delivery doesn't matter. As a medical billing service, what are some of the problems your audience faces? How do you help solve them? What keeps them up at night?
Does that help?
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Maury is right. Until you dig deep into what makes your audience ticks, the delivery doesn't matter. As a medical billing service, what are some of the problems your audience faces? How do you help solve them? What keeps them up at night?
Does that help?
I agree with Maury. It all starts with your message. Does your website copy reflect your prospects' aspirations, challenges, and desires? Until you're speaking the language of your customers, it's very hard to get an advertising campaign to work. Take a look at your site and then ask your...
(more)
I agree with Maury. It all starts with your message. Does your website copy reflect your prospects' aspirations, challenges, and desires? Until you're speaking the language of your customers, it's very hard to get an advertising campaign to work. Take a look at your site and then ask your customers about it. And this is important. Tell them you want the truth! I have found that when customers know you really want objective feedback, they are willing to give it. They want to help you grow!
I agree with the suggestions here. I'd like to add one more. When a proposal gets rejected, it's usually because there were unspoken objections that were not overcome. Understanding the business you're going after, speaking in their language (using words and phrases that resonate with them) shows...
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I agree with the suggestions here. I'd like to add one more. When a proposal gets rejected, it's usually because there were unspoken objections that were not overcome. Understanding the business you're going after, speaking in their language (using words and phrases that resonate with them) shows you understand what they're going through and lowers resistance. Rejecting a proposal is rarely about price, but the company will use that as an argument.
Just change about 15% of your content. Mix it up a little. Change a few words to avoid duplicate content issues.
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Just change about 15% of your content. Mix it up a little. Change a few words to avoid duplicate content issues.
