Tim,

As a small business owner I find that creating familiarity or business exposure is through persistent and consistent daily prospecting. Each time you call, e-mail, meet face-to-face, drop off a business card, and leave a voice mail, you create familiarity. This is one of the reasons persistence pays off. The more times they see or hear your name, the more familiar you become to them and the gatekeepers that protect them. Simply put, the more you prospect, the more familiar you become to your prospect base.

Networking is another way to expose your business, ask your prospects and customer which events, conferences, and trade shows they attend. Then GO to them, nothing build familiarity better than face-to-face contact. However, to be successful at networking, refrain from becoming a walking, talking marketing brochure and remember everybody enjoys talking about him or herself. You don't go to networking events to sell. You are not there to set appointments, get leads or close business. You are there to create connections with other people. You get those things after the connection is established. There should be no quid pro quo attached to your conversations.

You create connections when you ask questions, listen, and become genuinely interested in other people. " People will forget what you said or did, but they will always remember how you made them feel." Maya Angelou

Well there's my two cents. Question for you, Do you find this site helpful and informational to your business?

"The more I practice, the luckier I get." Arnold Palmer