B. Baker is a multidisciplinary creative force behind Innospiral Creative Conspiracy—a design studio founded in 2002. As the studio’s sole official member, Baker serves as the principal creative director, designer, illustrator, photographer, and producer.
From pioneering print and digital campaigns to custom illustrations and product design, his work reflects adaptability, meticulous attention to detail, and a global cultural impact.
Based in Atlanta, GA, with roots in Kingsport, TN, Baker collaborates with top-tier talent to bring diverse creative visions to life.
Rules limit possibilities.
Baker launched Innospiral with Adam Poff in 2002 while still attending East Tennessee State University, where he earned a BFA in Graphic Design in 2004. Poff would soon exit as programmer to pursue his own creative passion, music. This left Baker as the main creative director.
During Baker’s studies from 2003 to 2004, he led the art direction for ETSU’s art and literature magazine, The Mockingbird, as well as the admissions program, Preview. This is where he gained a deep admiration for collaboration with fellow creatives,
He then pursued graduate studies at the Savannah College of Art and Design from 2006 to 2008, completing an MFA in Graphic Design, where he earned a scholarship and was featured in graduate spotlights.
After relocating to Atlanta, GA in 2008, Baker began to expand his global collaborative network thus evolving Innospiral into it’s current iteration Innospiral Creative Conspiracy.