Technology these days allow you to target restaurant owners and decision makers specifically through targeted display ads, targeted email, linkedin advertsing, etc. Working with a marketing company that has the capability to target your ideal customers is 'waste not adverting'. The top way to not waste ad spend is to provide a cohesive user journey through consistent messaging and images between your ads and your ideal customer. Shoot me a message if you want to chat and pick my brain some more about this!