Larry VanHoveln from BNI Director Consultant

Larry VanHoveln

BNI Director Consultant

About Us

BNI is an International Business Networking organization with the express goal of helping other businesses with the hope that they will in turn help our business.

How We Got Started

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Products & Services
Business Support  by BNI Director Consultant
BNI supports business by encouraging and empowering a philosophy of Givers Gain wherein you get help from your business contacts by first helping t...
Recommendations Given (37)
"Excellent Realtor who takes care of her customers very well."
"Have not used her services but I know Mary well. She will attend to your pet as if it were her..." Read more "Have not used her services but I know Mary well. She will attend to your pet as if it were her own. "
Recent Activity

Larry from BNI Director Consultant Answered this on November 18, 2019
For me the greatest challenges is trying to determine a "target" market. We have customer from all walks of like and all ages. While we don't ask ages or have a way to track ages, empirically age groups range from the "just 21's" to people in the octogeneric years and beyond. Also true is persons... (more) For me the greatest challenges is trying to determine a "target" market. We have customer from all walks of like and all ages. While we don't ask ages or have a way to track ages, empirically age groups range from the "just 21's" to people in the octogeneric years and beyond. Also true is persons that are very much blue collar to top executives. So.... what is the target?

Larry from BNI Director Consultant Answered this on November 09, 2018
This business started partly out of an enjoyment of wine and partly out of necessity (you'll have to ask personally for that perspective). Our goal when we opened the business was to be the "Cheers" of the wine industry. Yes, we very much enjoy the wine and enjoy presenting the wine to customers.... (more) This business started partly out of an enjoyment of wine and partly out of necessity (you'll have to ask personally for that perspective). Our goal when we opened the business was to be the "Cheers" of the wine industry. Yes, we very much enjoy the wine and enjoy presenting the wine to customers. Primarily, we enjoy the customer contact.  Many of our customers have become close friends--not just customers. We want to get to know you. We want to learn to like you. With that relationship, where else would you go to buy a good wine. The wines are soft and comfortable just like the the atmosphere. The surroundings are "warm" (wood tones and wine colors) and welcoming. And so is the staff. When we hire, as we did again just recently, we hire for personality. We can train the wine knowledge; and we do.  Our passion is the people. Our enjoyment is the wine.

Larry from BNI Director Consultant Answered this on August 24, 2018
We have always offered an incentive to customers who send us referrals. (more) We have always offered an incentive to customers who send us referrals.

Larry from BNI Director Consultant Answered this on April 12, 2018
WIne, Wine making equipment, Wine history. (more) WIne, Wine making equipment, Wine history.

Larry from BNI Director Consultant Answered this on March 22, 2018
I would probably have been more concerned about demographics. (more) I would probably have been more concerned about demographics.

Larry from BNI Director Consultant Answered this on February 27, 2018
It's absolutely true that referral programs with your current customers and networking within like business groups is a great way to build new customers. Giving to people to build relationships is a fundamental platform for the world's largest networking organization; Business Networking... (more) It's absolutely true that referral programs with your current customers and networking within like business groups is a great way to build new customers. Giving to people to build relationships is a fundamental platform for the world's largest networking organization; Business Networking International (BNI). Check the out at BNI.com or BNIWIS.com. There is likely a chapter near you.

Larry from BNI Director Consultant Answered this on February 16, 2018
We were fortunate enough to connect with a marketing person who got several news releases published. We also connected with the local C of C and did a ribbon cutting. (more) We were fortunate enough to connect with a marketing person who got several news releases published. We also connected with the local C of C and did a ribbon cutting.

Larry from BNI Director Consultant Answered this on February 12, 2018
We use both regular email contact and continuous FB postings. I can't say that one is better than the other. (more) We use both regular email contact and continuous FB postings. I can't say that one is better than the other.
1 Reply

Larry from BNI Director Consultant Answered this on January 30, 2018
Helping our customers learn about our product. Educating them and getting to know them. (more) Helping our customers learn about our product. Educating them and getting to know them.

Larry from BNI Director Consultant Answered this on November 30, 2017
All our wines are very low in sulfites making them a good choice for persons who wish to lower chemicals in their lives and who may have negative reactions to sulfites. (more) All our wines are very low in sulfites making them a good choice for persons who wish to lower chemicals in their lives and who may have negative reactions to sulfites.

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