I help small brands, businesses, agencies, and solopreneurs seeking clarity before making growth decisions.
My work bridges market insight and talent strategy — supporting leadership teams with competitive analysis, industry research, and structured candidate sourcing and screening.
I partner with founder-led teams and growing organizations that value informed decision-making and defined engagement structure.
Available for project-based research and talent sourcing engagements, as well as advisory partnerships. Looking forward to connecting!
My path into research and insights work began over a decade ago when I entered the world of freelancing in 2014, supporting small businesses, founders and teams across administrative, research, and content-focused roles. As I started to work more closely with clients, I noticed a pattern: they weren’t just overwhelmed by tasks—they were overwhelmed by information. They needed help understanding their audience, their market, and the “why” behind their next move. I naturally gravitated toward the research side of the work, digging into trends, analyzing competitors, and providing thoughtful summaries clients could actually use. Over time, this became the work I was drawn to the most, the work I found most rewarding. Today, through providing insights support, I help teams cut through the noise, gain clarity, and help them make informed decisions rooted in understanding—not guesswork. In other words, I humanize research and support.