Brand strategy begins with an audit.

The brand audit is a discovery process and conversation designed to help you answer key questions necessary to develop your brand strategy and program. 

We’ll focus on your value, vision and voice. We’ll identify your best audience and the benefits you provide to your customers. We’ll craft a positioning statement and persona that define and transform your brand. We’ll asses your current situation and identify strengths, weaknesses, opportunities and threats (SWOT).

Some of the areas I address:

Are your customers getting your messaging?

Are your visuals and voice distinct from your competitors?

Is your brand relevant to your customers?

Where do you want to grow?

The brand audit includes:

• two 60-minute strategy sessions by phone, web conference or in person if local
• one SWOT evaluation
• one 7–10-page brand strategy plan with clear directives for creating or updating your visual assets, strategies and action plan. 

Begin with a complimentary 20-minute consultation by phone or Zoom. https://alvalyncreative.com