I'd run a Digital Assessment Report which will point out any deficiencies your website may have.  Google dictates the rules, certain wording is important and your directory listings should all be in order.  There are over 75 directories. Most people don't realize this. Running a "DPA" can be the roadmap you need to get to page 1 organically!    I can run a complimentary DPA  for you is you'd like!