What kind of content marketing do you think is most effective for your brand? Blogs? Email marketing? Social media?
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Erin - it really depends on the message and who you want to reach. As we are a B2B digital marketing agency, we find that our audiences respond best to LinkedIn posts that link back to relevant blogs on our website.
If our message is about our people, we find that posts on Facebook, as well as LinkedIn, tend to trend higher.
Email marketing is tougher, but if you have your database contacts properly tagged for sorting, email can be effective when it goes to the folks who are most likely to open, read + respond.
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