About Us
Maurice Financial provides cleanup, catch-up, and ongoing bookkeeping services for owner-operated service businesses across the United States.
I help business owners get their books organized, keep them current, and maintain clearer financial visibility without having to manage the bookkeeping themselves.
That may mean catching up several months of neglected bookkeeping, resolving historical issues, or simply taking responsibility for the monthly bookkeeping cycle going forward.
Having owned businesses since 1999, I understand how easy it is for bookkeeping to get pushed aside while you're focused on customers, projects, employees, and day-to-day operations.
My approach is straightforward: current and accurate books, dependable communication, and practical financial visibility.
→ You should always know where things stand.
If your books need attention—or you simply want dependable ongoing support—I'd be happy to learn more about your business.
How We Got Started
Maurice Financial grew from decades of firsthand business ownership and bookkeeping experience.
Since 1999, I've owned and operated businesses across multiple industries and spent much of that time managing bookkeeping, financial reporting, and day-to-day financial operations. I've also helped organizations maintain and clean up their books, including situations where records had fallen significantly behind or contained major discrepancies.
Over the years, I noticed a common theme: business owners need to delegate and get things off their plate. They need to focus on what they do best.
That means having someone trustworthy in their corner to handle the books, provide reporting so they can make better decisions, and help them stay ahead of problems before they create stress.
Maurice Financial was created to provide exactly that.
The products and services we offer
Recommendations Received (16)
"I had the privilege of chatting with John today, and he was an absolute pleasure to speak with...."
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"I had the privilege of chatting with John today, and he was an absolute pleasure to speak with. He’s professional, personable, and clearly very knowledgeable about his craft.
If you or someone you know is looking for bookkeeping services, needs help getting their finances organized, or simply isn’t sure where to start, I’d highly recommend connecting with John. He’s a great resource and someone who genuinely cares about helping business owners succeed!"
"John was great to talk with. I enjoyed learning more about his business, and we had a really..."
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"John was great to talk with. I enjoyed learning more about his business, and we had a really productive conversation.
If you haven’t connected with him yet, I highly recommend it.
"
Products & Services
For businesses whose bookkeeping has fallen behind or where historical records need attention. I review the current condition of the books, identif...
Dependable ongoing bookkeeping for owner-operated service businesses. Includes transaction categorization, reconciliations, financial reporting, mo...
Additional support for businesses that need help organizing vendor bills, monitoring payables, tracking invoices, reviewing receivables, and mainta...
Recommendations Given (19)
"Jason is someone I'm really glad I connected with. His passion for helping his clients win shines..."
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"Jason is someone I'm really glad I connected with. His passion for helping his clients win shines through. I was impressed by how curious and engaged he is about his work and the businesses he serves. He clearly cares about staying current, asking thoughtful questions, and continuing to improve. If you're looking for someone in the web design, SEO, or digital marketing space, Jason is absolutely worth getting to know!"
"I really enjoyed connecting with Joe. He’s personable, thoughtful, and it was clear from our..."
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"I really enjoyed connecting with Joe. He’s personable, thoughtful, and it was clear from our conversation that he genuinely cares about giving his clients personal attention and taking good care of them. I also appreciated the insightful questions he asked and the genuine interest he took in learning about my business. Joe is someone I’m glad to have in my network, and I’d encourage other business owners to get to know him as well."
Recent Activity
A smart approach is to think of your online marketing as a SYSTEM.
Too many people look for one single "silver bullet" that will end their lead-generation woes online. But, in reality, you need a combination of smaller pieces working together to maximize your efforts.
Building Your System
Make...
(more)
A smart approach is to think of your online marketing as a SYSTEM.
Too many people look for one single "silver bullet" that will end their lead-generation woes online. But, in reality, you need a combination of smaller pieces working together to maximize your efforts.
Building Your System
Make sure your branding is in good shape and you have a great offline sales system in place to convert leads to clients. Once that’s good to go then you’re ready to unleash your online marketing system.
Here are three core foundational elements of a solid online marketing system for your fitness business:
Website
Social Media
Email Marketing
Here's the approach I recommend:
1. Website
All roads should lead back to your website. It’s your only web property entirely controlled by you.
Use your website to educate, inspire, and convert site visitors into leads and clients.
First, FOCUS ON BENEFITS throughout your website.
• Who are your ideal clients?
• What do your ideal clients want?
• How can you help them achieve what they want?
People visiting your site will break down into three general groups:
People who are ready to buy from you
People who need more time/convincing/effort to buy from you
People who will never buy from you
Groups 1 and 3 are easy.
Group 2 is a goldmine of opportunity if you tap into it. In order to do that, you must leverage your site properly. You don’t want these people thinking, “Yeah, I’ll get around to it”. You want them to take action and sign up to get something from you so you have their email address.
Have a freebie to get them onto an email list so you can remarket to them. Again, focus on their goals, not yours.
Incorporate a Call To Action on every single page. Think: once they’ve completed each page, what’s their next logical step? Guide them along, getting closer and closer to capturing the lead.
2. Social Media
Utilize social media to build awareness for your fitness brand.
If you’re time-strapped, just start with building a presence on Instagram. It’s where your people are.
Knowing your target client, make good use of your posts by speaking directly to their needs and desires.
Here are some post ideas:
• Testimonials
• Highlight achievements of your clients
• Videos of your sessions and trainers
• Motivational quotes/mantras
• The Future You - goals achieved
• Q&A
• Tips (nutrition, workouts, stretches)
• Meet Our Trainers
• "What your studio stands for"/"Core values"
• Promotions (special offers, new services)
Consistency is key with getting your message out there.
Mix up your posts so you’re not always promoting. Give, Give, Give the value then Take with a promo post. Promo posts should lead back to your website (link in bio) and go straight to the promo. Don’t make them hunt around by just using your website link.
Include a CALL TO ACTION within your bio that links to a freebie or your best offer.
3. Email Marketing
Remember those Group 2 people? Once you have them on your email subscriber list, you can follow up with them to educate and nurture the lead.
Send a weekly email with your latest blog or promotion. Just like with your social media feed, don’t endlessly plaster them with promos. Make your emails RELEVANT and VALUABLE. You’ll naturally encourage email opening if your emails are interesting and worth people’s time. Once again:
Focus on THEIR GOALS, not yours.
In Closing
While this list is by no means exhaustive (yes, we could talk about landing pages and paid ads), it’s a great fundamental start to building your clientele online.
John Maurice Fitness Studio Marketing Consultant
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Want more helpful tips?
Download my FREE guide "7 Signs Your Fitness Website Is Sneaking Empty Calories" to learn how to turn these common problems into a stream of new leads and clients so you can grow your fitness studio.
>> https://crushtopia.com/free-guide
Several great ideas here already!
I like to think beyond just helping the other businesses but rather helping their customers too. Consider forming virtual partnerships with other local biz owners where your audiences and/or services complement each other.
For instance, everyone's busy these...
(more)
Several great ideas here already!
I like to think beyond just helping the other businesses but rather helping their customers too. Consider forming virtual partnerships with other local biz owners where your audiences and/or services complement each other.
For instance, everyone's busy these days. You can re-purpose your blog content and share with other businesses for their blogs. It helps them and you get exposure to a new audience.
Likewise, cross-promote each other on social media when it makes sense to give a shout out or provide additional, worthwhile content for your audiences.
For example, I worked with a small niche magazine a few years ago and we had great relationships with photographers in similar niches. We'd promote the photographers' work when it was relevant to the magazine's audience and the photographers would promote new issue releases to their audience. We all saw boosts in awareness and traffic when we did this.
Givers get. What can you give?
I highly recommend Buffer for local businesses to mange their social media. In fact, we use Buffer with our Social Media Management plans.
They have a free tier which we suggest using for loading a post per day per social profile. If you need to load more than 10 posts at a time, their $10/month...
(more)
I highly recommend Buffer for local businesses to mange their social media. In fact, we use Buffer with our Social Media Management plans.
They have a free tier which we suggest using for loading a post per day per social profile. If you need to load more than 10 posts at a time, their $10/month plan will do the trick. To me, this is exceedingly reasonable to handle the posting duties.
Another thing I love is the ease of which you can set up your posts. Drag & drop image loading is supported (not all managers can do this!) We also use a Chrome extension for quick post creation as well.
If you're looking for an easy-to-use social media management tool (and dare we say fun?), check out a free trial of Buffer. You won't be disappointed!
https://buffer.com/start-trial
Quick read with some excellent points! Loved your thoughts about marketing being a verb, an ongoing process.
As a marketer, I strongly agree that not enough small businesses put efforts into effective marketing. When consulting with clients, we always discuss ROI. Yes, there are plenty of...
(more)
Quick read with some excellent points! Loved your thoughts about marketing being a verb, an ongoing process.
As a marketer, I strongly agree that not enough small businesses put efforts into effective marketing. When consulting with clients, we always discuss ROI. Yes, there are plenty of marketing methods that are no cost - but often they take time to implement, dial in, and see results from.
When you start treating your marketing budget as as an investment (not just an expense), it forces you to be more deliberate about your approach. That which can be tracked can be improved upon.
I look at it like this. Beyond just growing your business and improving the bottom line ... The stronger your marketing, the more people you can reach, and the more lives you can improve with your products and services.
Hey Lorraine,
Where's the best location for a restaurant? Go where the hungry people are!
As someone who uses (amazing!) virtual assistants, I highly recommend joining online groups (Facebook, LinkedIn, etc) where the people you want to serve hang out ... especially Digital...
(more)
Hey Lorraine,
Where's the best location for a restaurant? Go where the hungry people are!
As someone who uses (amazing!) virtual assistants, I highly recommend joining online groups (Facebook, LinkedIn, etc) where the people you want to serve hang out ... especially Digital Entrepreneurs.
Paula Washington's comment was spot-on: Niche down. What's your specialty? Cater to those people.
People don't necessarily want to work with a "virtual assistant" but they would love to work with someone who's a Virtual Social Media Specialist, Virtual Data Management Specialist, etc. Plus, you'll have the benefit of commanding higher prices as a specialist vs. being a generalist.
Hope that helps!
