I run Facebook and Instagram ads for appointment-based service businesses, and I build the tracking underneath them so every dollar is measured against booked appointments, not just leads.
Most accounts I audit have the same problem: the ads report leads, but nobody can tell which ones became paying clients. I fix that with Meta Pixel, Conversions API, and GoHighLevel setups, then optimize campaigns toward the outcomes that actually pay the bills.
Recent results:
A golf-focused physical therapy practice went from 1 booking on about $8,200 in DM campaigns to 33 bookings at $58 each after a rebuild.
A recovery coaching business booked 50 new clients at $74 each on $3,732 in spend.
A business brokerage's Google Ads account showed zero conversions while producing 8 to 9 booked calls a month. After I rebuilt the tracking and follow-up, attended calls went from 0 of 8 to 7 of 11.
I work directly with local businesses, and I partner behind the scenes with agencies and fractional CMOs who need a Facebook and Instagram ads and tracking specialist.
16 years in marketing. Based in Vista.