How has the customer experience at your business changed since the pandemic?
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Our business model previously included bringing people physically together to engage, bond and eventually contract with my clients' business. The physical part is clearly out the window for the foreseeable future.
We've shifted our model to focusing on discovering the client's (hidden) unique brand value, that provides them a competition-resistant advantage within their market. Because COVID-19 is forcing business owners to fresh-look their options, the value of my services have become even more relevant.