FocusCreative Solutions - 2× Local Award Winner (2024 & 2025), Washington UT

Michelle Russell

FocusCreative Solutions - 2× Local Award Winner (2024 & 2025)

About Us

I’m the founder of FocusCreative Solutions, a marketing agency built to help small businesses cut through the digital clutter and actually grow.

As a 2× Local Award Winner (2024 & 2025), I bring over 25 years of Fortune 500 advertising and marketing experience to the table.

I’ve also spent the last 6+ years building and leading my own agency—so I understand what it takes to grow a business from the inside out.

Because of that, I focus on strategy first… because that’s what drives real results.
I work with business owners both locally and nationwide to create websites and marketing systems that are designed to generate leads, build visibility, and support long-term growth.

Alongside my skilled team, we offer:
• Web design
• SEO
• Google Ads & paid advertising
• Branding & graphic design
• Social media & content
• Print marketing

Everything we do is built with intention—so your marketing isn’t just “there,” it’s actually working for your business.

How We Got Started

During my career in advertising—working in retail advertising with Fortune 500 companies like Macy’s and Kroger—and earlier in retail, I worked across a range of roles—from management to creative, managing a high volume of campaigns while partnering with clients and leadership teams.

That’s really where the seed was planted, as I discovered how much I enjoy helping businesses succeed and grow.

The idea of starting my own agency stayed with me—it was just a matter of when and where.

After moving to St. George over 7+ years ago with my family, I launched FocusCreative Solutions in 2019—shortly after completing my degree in Marketing & Strategic Communications, with a focus on digital design.

Since then, I’ve continued building both the strategic and creative side of my work, partnering with entrepreneurs and growing businesses—including those in
e-commerce and retail—to create cohesive marketing and branding that not only looks great, but performs.

Products & Services
Destination Websites That Actually Convert by FocusCreative Solutions - 2× Local Award Winner (2024 & 2025)
We build destination websites that actually convert—turning “that looks interesting” into “I’m going.” It’s the mix of design, SEO, and strategy th...
Small Business Websites by FocusCreative Solutions - 2× Local Award Winner (2024 & 2025)
Let’s be honest… A lot of small business websites aren’t underperforming because of design—they’re underperforming because there was no real strat...
Brand Identity  by FocusCreative Solutions - 2× Local Award Winner (2024 & 2025)
I create a brand identity or logo for new or existing businesses, by getting to know the vision of the business owner and their business better. I ...
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Recent Activity

Michelle from FocusCreative Solutions - 2× Local Award Winner (2024 & 2025) Answered this on October 10, 2020
The main thing to focus on is your target customer and their needs.  You need to know what type of personas and demographics they have to make sure you have relevant content in your social media or blogs etc. Also don't forget who your loyal customers are, as over time they will help your... (more) The main thing to focus on is your target customer and their needs.  You need to know what type of personas and demographics they have to make sure you have relevant content in your social media or blogs etc. Also don't forget who your loyal customers are, as over time they will help your business grow.  They will be the ones that know and trust you and give you good reviews that your other potential customers will see. Most of my clients are startups. I help them with their vision for their brand in creating an eye catching logo and an enticing website and continue with SEO for them. First, I do many things to get their site optimized without any paid ads and when I do its social media ads first. Through monitoring the analytics daily, I see what works and doesn't work for their business quickly. I'm always finding ways I can save my client's money when possible. 

Michelle from FocusCreative Solutions - 2× Local Award Winner (2024 & 2025) Answered this on August 27, 2020
There are so many mediums of advertising and I have used most of them which include the traditional media and non traditional media. As far as digital communications, I would have to say that my most return was for a client in Salt Lake with doing SEO on her business and being able to reach... (more) There are so many mediums of advertising and I have used most of them which include the traditional media and non traditional media. As far as digital communications, I would have to say that my most return was for a client in Salt Lake with doing SEO on her business and being able to reach 80,000 people from a carrousel facebook ad.