Depends on your budget, where your at (size of community) and are you a 1 man band or do you have multiple instructors. Please enlighten. With knowing these variables it's hard to point out the best course of action. I could just layout a bunch of stuff but if you have no budget  and your a 1 man band do you really want to hear about ads or ppc? Of course not How could do more organic be the trick.  If your in LA and have multiple instructors and a budget you would be interested in best ad spend and exactly what type of ads would be best. Do you have any foreign language speaking instructors and could that be used to your advantage? So tell us the deets Brenda