I believe your marketing plan depends on your business. For example, direct mail or a live stream isn’t going to work for all industries going after their target markets. A diversified and customized marketing plan is the best way, combining the above strategies like social media, SEO, local targeting, longer content, reviews, email marketing and personal videos. Depending on the budget and business, most of these or all of these strategies can be attacked, with the right marketing company of course ;) Wishing you all a prosperous New Year!