Do you gift for client appreciation, the holidays, anniversaries, referrals? And how often- at the holidays, or year round?
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Gift giving is always a great gesture to your valued customers. On the typical gift giving occasions, there can be so much going on that your gift "gets lost" in the excitement. Your customers' larger suppliers may also send more impressive gifts, so your gift may not "compete" on a level playing field. I recommend gifting when you can and avoiding the typical gift giving occasions. Nothing better than a surprise, unexpected gift; I think that it will be more memorable.
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So true
That is very true -- maybe gifting at an anniversary instead of the holidays so you don't get lost in the shuffle.