Screenprinting and embroidery businesses, how do you deal with misconceptions about your industry?

Answered by:

Greg Arko

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Suburban Sportswear
11 Questions answered
Answered on March 15th, 2018

We try and educate the customer about the process; it takes more than people realize. From good artwork to properly prepared screens and the labor it takes to put it all together and then take it apart. I'll bring them in the shop and show the process. As for the cost of the finished product I use the analogy that it's like baking cookies; I can make you 1 cookie or 4 dozen, I still have to get all the ingredients together, turn the oven on, set up all the baking sheets and then clean up. So do you want to pay for 1 cookie or 4 dozen? :-)

1 Reply

Mar 15th, 2018

Now i'm hungry! haha!

We do the same thing, we show them everything up and running if they have any questions, it's the best to show them how things work.

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