Jim Ardito, website content and copywriter, has written taglines for international and national companies, including the tagline for international parts giant, W.W. Grainger (“For the ones who get it done”). Over the course of his extended (and humble) career, Jim has written for 950 (maybe 951) clients, on 2,000, (okay 2,123) projects covering 28 writing mediums (go ahead, ask Jim to name them). The list starts with “contended content writing”…
Mainly what I do is focus on exciting and insightful messaging for clients, explaining what you do, what you do better than anyone else and why you and you alone are the solution. Your messaging should be clear, concise and compelling not just in your tagline, but on your home page, and in every e-blast and e-mail you send. It should also be the basis of your elevator speeches. After all, why stand up unless you're going to stand out? Smiles.
