Greater Wilmington Business Journal Co., Wilmington NC
Greater Wilmington Business Journal Co., Wilmington NC

Judy Budd

Greater Wilmington Business Journal Co.

About Us

We can help you get in front of potential clients through print, online and in person opportunities with the Greater Wilmington Business Journal, WilmingtonBiz Magazine and Wilma Magazine. We reach over 13,000 people with our Daily Emails each morning and each afternoon and on Saturday mornings, we have over 162,000 page views on our website each month and over 30,000 readers of the Business Journal with each issue. With Wilma, we reach over 60,000 readers each month. We have numerous events where you are able to talk with the Business Journal and Wilma audience in person--over 3,500 come to our Wilma Expo and over 2,500 come to the WilmingtonBiz Expo and we have numerous other events. With so many ways to get in front of your clients, you need to talk with us.

Products & Services
The Business Journal reaches 30,000 readers the first and third Friday's of the month-- 24 issues per year. We have Insightful Discussions on vario...
Recommendations Given (19)
"Courtney is smart, very knowledgeable about her products and wants to make sure her clients are..." Read more "Courtney is smart, very knowledgeable about her products and wants to make sure her clients are getting the appropriate products for their business. "
"Gretchen know what she is doing and is very professional."
Recent Activity

Judy from Greater Wilmington Business Journal Co. Answered this on June 02, 2020
There are several important steps that need to be taken.  First, evaluate what you lost and how soon you want to recover what you lost.   The most important thing to remember is that you need to communicate with your clients that you are open for business.  Now is the time to aggressively... (more) There are several important steps that need to be taken.  First, evaluate what you lost and how soon you want to recover what you lost.   The most important thing to remember is that you need to communicate with your clients that you are open for business.  Now is the time to aggressively advertise your business.  Not all marketing is about new business.  At least 50% of your plan should be for maintenance--protecting your business and your competitive brand.  If you are looking to recoup your losses quickly, remember that it takes 9 - 10 ads for clients to decide to purchase from you or to recognize your business.  Running one ad will not bring the results you want.  Our company has created special advertising packages that are highly discounted to help businesses get back on their feet and regain their market share.  If you are not advertising, you will watch your competitors gain market share and it may be at your expense.  If people don't know you are in business they will think you are out of business.
1 Reply

Judy from Greater Wilmington Business Journal Co. Answered this on October 16, 2019
Who are you sending them to and for what reason?  They could be appropriate but paper cards are always appropriate.  Besides, who doesn't like to get mail.  I would opt for paper cards unless I k new who and why. (more) Who are you sending them to and for what reason?  They could be appropriate but paper cards are always appropriate.  Besides, who doesn't like to get mail.  I would opt for paper cards unless I k new who and why.

Judy from Greater Wilmington Business Journal Co. Answered this on October 14, 2019
Once you have identified your ideal customer, pick up a phone and call them.  Set up an appointment to get together with them.  There are so many ways to reach your ideal customers but don't forget customer service is always going to be number 1. What is your product, what is your market, where... (more) Once you have identified your ideal customer, pick up a phone and call them.  Set up an appointment to get together with them.  There are so many ways to reach your ideal customers but don't forget customer service is always going to be number 1. What is your product, what is your market, where are you located?  These are all things that go into your equation of what you will do to reach them.  Your question is way to vague.

Judy from Greater Wilmington Business Journal Co. Answered this on May 29, 2019
Anywhere my potential clients might be.  I attend numerous networking events every month.  I don't feel there is just one or two events to go to but go to things my clients and potential clients will be at. (more) Anywhere my potential clients might be.  I attend numerous networking events every month.  I don't feel there is just one or two events to go to but go to things my clients and potential clients will be at.

Judy from Greater Wilmington Business Journal Co. Answered this on May 13, 2019
My first inclination is I guess you don't really want any business.  How do people reach you.  I think your phone number and contact information should be on all of your messaging materials.  Customer Service should be the most important part of your business. (more) My first inclination is I guess you don't really want any business.  How do people reach you.  I think your phone number and contact information should be on all of your messaging materials.  Customer Service should be the most important part of your business.

Judy from Greater Wilmington Business Journal Co. Answered this on February 28, 2019
Why not!  You deserve it.  If you have hired your staff correctly, you must trust they can do their jobs.  If they can do their jobs, you can leave your business and trust they will be able to handle things and make good decisions.  Besides, sometimes you get a better perspective once you have... (more) Why not!  You deserve it.  If you have hired your staff correctly, you must trust they can do their jobs.  If they can do their jobs, you can leave your business and trust they will be able to handle things and make good decisions.  Besides, sometimes you get a better perspective once you have cleared your head.

Judy from Greater Wilmington Business Journal Co. Answered this on August 14, 2018
First, you need to get the word out.  Do this via advertising in your local business publication.  Also, send a press release about your new business to your local publications and newspapers--they may pick it up.  Go to as many networking events as you can with your business cards and perhaps a... (more) First, you need to get the word out.  Do this via advertising in your local business publication.  Also, send a press release about your new business to your local publications and newspapers--they may pick it up.  Go to as many networking events as you can with your business cards and perhaps a pamphlet with descriptions of what you specialize in and can do for your clients, introduce yourself and give your 30 second pitch of what you can do for a business.  Tell everyone about your business and ask for referrals--then follow up with them.  Your start is critical to your future.  Be ready!  Be to the point! Most of all, have a smile on your face, have confidence and be happy. Best of luck to you!!!

Judy from Greater Wilmington Business Journal Co. Answered this on June 15, 2018
If the contract is able to be spaced out over several months or a year, divide the total dollar amount by the number of months and let them know that in order for them and you to have more control over their monthly expenses, that you have initiated a new program where clients will provide a... (more) If the contract is able to be spaced out over several months or a year, divide the total dollar amount by the number of months and let them know that in order for them and you to have more control over their monthly expenses, that you have initiated a new program where clients will provide a credit card and every month they will be billed the same amount for x number of months.  This helps cash flow and even though you will have a credit card fee, you have less hassles.  Just create a place on the contract for the credit card information to be obtained and let them know what your new policy is.

Judy from Greater Wilmington Business Journal Co. Answered this on March 26, 2018
There are so many ways to get the word out. Advertise in a publication read by your clients, go to chamber of commerce events, network like crazy and use social media. If your clients are primarily women, I would advertise in Wilma Magazine (over 60,000 readers). If they are the business... (more) There are so many ways to get the word out. Advertise in a publication read by your clients, go to chamber of commerce events, network like crazy and use social media. If your clients are primarily women, I would advertise in Wilma Magazine (over 60,000 readers). If they are the business community, then I would advertise with the Business Journal (over 30,000 readers in print) and we also have digital advertising and events with both publications. Call me if you want details.

Judy from Greater Wilmington Business Journal Co. Answered this on February 16, 2018
There is nothing better than cold calling and networking when you get started. You need to talk with people in person. Social media helps with your branding. (more) There is nothing better than cold calling and networking when you get started. You need to talk with people in person. Social media helps with your branding.

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